Starbucks Red Flags of Fraud

Starbucks Coffee Company Stephanie Deacon Colorado Technical University On course of study ACCT 320-1203A-01 prof White 6 August 2012 Abstract This paper leave alone bid an overview of Starbucks Coffee Company and identify seven trigger-happy iriss of possible double-tongued behavior indoors the organization. Steps to design a blind streak course will alike be discussed based on the set ruddy ease ups. Starbucks Coffee Company opened its first store in Seattle, Washington in 1971 offering fresh-roasted whole bean umber beans. Howard Schultz (Starbucks chairman, president and foreland administrator officer) joined Starbucks in 1982 as director of retail operations and securities industrying. Starbucks begins providing coffee to fine restaurants and espresso bars (Starbucks, 2012). In 1985, Howard founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks coffee beans (Starbucks, 2012). Two yrs later Howard Schultz purchases Starbucks assets with the help of visorical anaesthetic investors and Il Giornale changes its name to Starbucks Corporation and stores open in Chicago and Vancouver, Canada increase the total number of stores to 17.Starbucks currently has over 16,000 stores in 50 countries and considers the society the premier roaster and retailer of specialty coffee in the world (Starbucks, 2012). Starbucks bursting charge statement is to inspire and nurture the human spirit- iodin person, one cup, and one neighborhood at a time (Starbucks, 2012). Starbucks refers to their employees as partners and their focus is to create a work devote that prizes and respects pot from diverse backgrounds and to conduct demarcation in an respect able manner.Starbucks has a business and ethics compliance program in place to help ensure that completely employees make estimable decisions in the workplace. In addition to its retail outlets, the Starbucks brand of gourmet coffees, wangle to drink Frappuccino and double sho t drinks and ice creams atomic number 18 withal interchange in grocery and convenience store outlets. Starbucks total net tax incomes as of fiscal year ending Oct 2, 2011 was $11,700. 4 (in millions) which was an increase from both 2010 fiscal year end of $10,707. 4 and $9,774. 6 from 2009 respectively (Starbucks Annual Report, 2012).As of 3 quarters ended July 1, 2012, Starbucks un visited net revenue was $9,935. 4 (millions), up from $8,668. 7 from July 3, 2011. Seven departure flags of possible fraud Starbucks appears to have a near tone at the conduce with its established core values yet there can be instances of fraud going un key outed by the auditors due to steerings override of controls. For example, with concerns about competition in the market, amphetamine centering could engage in creating fictitious revenues to make Starbucks understand as if the come with was performing better than it actually is. McDonalds 2011 one-year revenues were $27. 1 billion (Hoove rs, 2012) in comparison to Starbucks $11. 70 billion and since McDonalds introduced the McCafe line in 2009 to compete with Starbucks, it has captured a sizeable portion of the coffee drinkers market. According to Keith OBrien from the New York Times, beverages, thanks to smoothies and espresso drinks, argon now a $9 billion annual business for McDonalds in the United States (OBrien 2012). This type of competition could pressure Starbucks management to wallow the federations earnings and one key atomic number 18a where this could be accomplished is with improper revenue credit entry.Starbucks sells store valued gift tease called Starbucks cards where customers load money on the cards for future example in any participating Starbucks location. Revenues fromstored value cards, primarily Starbucks Cards, are know when redeemed, or when we recognize breakage income (Starbucks Annual Report, 2011). Breakage income is typically accept when the redemption of the cards is likely to be remote based on past history. Outstanding card balances are included in deferred revenue on the balance sheet.Management could record this deferred revenue on the income statement kind of at year end, thus turning a potentially sluttish quarter into a much stronger one. Revenue recognition has a intricate impact on a companys income statement, and not adhering to revenue recognition criteria could result in overstating revenue and net income in one coverage period and understating revenue and net income in a resultant period (Spiceland, Sepe, & Nelson, 2011, p. 30). Typically, a senior executive who is inclined to cook the books possesses ow ethical standards, though this trait may often be difficult to detect prior to the commission of a crime (White Collar Crime Fighter, n. d. ). some other red flag would be management unwilling to provide pass along material to auditors, such as financial announces for cultism they will display the fraud. The second area of concern for red flags of fraud would attribute to employee behavior. For instance, an employee who refuses to mint vacation or sick time could be engaging in deceitful activities.If an employee were embezzling from the company, he would refuse vacation or promotion for fear of detection (Hancox, n. d. ). Additional red flags to watch out for with employee behavior changes would be borrowing money from co-workers, excessive gambling or drinking, or vaunt about significant new purchases (Hancox, n. d. ). High employee turnover is another power of potential fraud especially in an area of the organization that is more vulnerable to fraud such as payroll.High employee turnover can in addition be attributed to low morale and this could be a red flag of abusive management who may be engaging in fraudulent activity and should not be overlooked. High turnover at the executive level of the company would also be a red flag forefinger that fraud might be occurring. natural controls related to r ecord encompass a large area ripe for fraud within Starbucks. Inventory deals with purchasing, receiving, shipping, processing and disbursements and if controls are overlooked it could seriously impact the companys financial health.For example, high volumes of purchases from new vendors could be a red flag for fraud as this could indicate a fictitious company has been created and goods could be shipped to a fake address then stolen. Another red flag would be purchasing agents that pick up vendor payments quite than have it mailed (Hancox, n. d. ). Unusual increase in the book value of gillyflower or slow inventory turnover could be a red flag for fraud. For example, Starbucks inventory for year end 2010 was $543. 3(millions) and $965. 8 for year end 2011 (Starbucks Annual Report, 2012).The COSO report indicated that about 50 percent of the canvas fraud companies overstated assets by recording fictitious assets or assets not owner or capitalized items that should have been expense dand the most commonly misstated asset was inventory (Rezaee & Riley, 2010, p. 101). Payroll is another area that can be highly liable(predicate) to fraud. A number of things to look for would be the personnel department reporting new hires or terminated employees to the payroll department to ensure that paychecks are going to the right people and that fictitious employees have not been created.Another bailiwick would be having pre-numbered checks and having the sequence checked. If this natural control is not in place then it is possible to issue checks that have not been recorded in the system. Payroll checks should alos be authorized by two persons signatures to ensure that unlicenced payments are not made as a result of delusion or fraud. The companys organizational expression could be an indicator of red flags for fraud. The first thing to look for would be the tone at the top of the company.Unethical business conduct by executives is a key red flag in addition to high tu rnover of top executives. A clear line of dominance is not present, irresponsible corporate governance, and extinct corporate code of conduct and a decentralized organization structure without adequate monitoring (Rezaee & Riley, 2010, p. 107). The corporate mission consists of maximizing profits and nought else. The audit committee is ineffective, inexperienced and not capable of performing their duties. pecuniary performance red flags could include unusual rapid growth during an constancy economic slump. Unexpected and sharp decreases in earnings or market share by the industry (Rezaee & Riley, 2010, p. 110). Adverse legal circumstances could also lead to fraudulent behavior. Starbucks is engaged in a court interview with kraft paper Foods alleging a material come apart of contract by Kraft and Starbucks dis move their distribution arrangement with Kraft as of March 1, 2011. On December 6, 2010, Kraft commenced a federal court action against Starbucks, authorize Kraft Food s Global, Inc. v. Starbucks Corporation, in the U. S. soil Court for the Southern District of New York (the District Court) seeking injunctive relief to prevent Starbucks from terminating the distribution arrangement until the parties repugn is resolved through the arbitration proceeding (Starbucks Annual Report, 2012). The injunction was denied and Starbucks has since hold control of their packaged coffee distribution. Starbucks is unsure of the financial damage that the breach by Kraft has caused and will most likely be able to estimate the damages in mid-2012. Fraud Prevention Program It is the organizations responsibleness to create a culture of honesty and high ethics and to clearly communicate acceptable behavior and expectations of each employee (AICPA, 2012). The tone at the top of Starbucks must consist of honorable, honest people with high integrity, and committed to competence as they set the example. Having strong core values at the top of the company and sharing th ose values throughout the organization will army Starbucks employees how the company operates. The board of directors and audit committee must be skilled, meliorate and qualified to perform their duties such as auditors having a CPA license.Roles of authority and responsibility must be clearly defined. Starbucks should have a soupcon telephone line established so that employees can confidentially report any violations of the code of conduct, suspected fraud or ethics violations. The integrity, ethical values and competence of Starbucks employees managements philosophy and operating style of the organization will help reinforce the companys culture as a strength and not a weakness. Internal control is not plainly documented by policy manuals and forms. Rather, it is put in by people at every level of an organization (COSO, 2011).Policies and procedures covering financial and useable activities in place at Starbucks must be adhered to by employees at every level of the company to ensure the company is being maneuver effectively and efficiently. For example, the procedures may encompass a range of manual and modify activities such as authorizations and approvals, verifications, reconciliations, and business performance reviews (COSO, 2011). Information processing controls, sensual controls and segregation of duties should also be in place to ensure that risks are mitigated so Starbucks can meet its objectives.Management should create a prescribed work surround with good hiring, training and promotion practices to ensure all employees are capable of performing their jobs. Research results indicate that wrongdoing occurs little frequently when employees have positive feelings about an entity than when they feel abused, threatened, or do by (AICPA, 2012). Creating a team-oriented environment where employees are involved in the decision-making process, positive feedback from management, recognition for good job performance and rewards for achievements all contribute to reducing the risks of fraud in the workplace.Effective communication of Starbucks objectives across the entire company is essential to its continued successful operations. Management must ensure that information is conveyed in a clear and understandable manner so the employees comprehend the importance of the natural control procedures and that they must be followed. Communication of information also includes communication with external parties regarding matters affecting the functioning of other components of internal control (COSO, 2011).Starbucks upper management must monitor the control activities and confirm the effectiveness of its internal controls. Manual and ongoing evaluations monitor the internal control process activities throughout the normal dad-to-day operation of the company. Ongoing evaluations are generally performed by line operating or functional managers who are competent and have commensurate knowledge to understand what is being evaluated and considering the implications of information they receive (COSO, 2011).If the controls are inadequate, management must immediately communicate this information to the responsible party in order to take immediate action and employ corrective measures to ensure that controls are being followed as intended. To effectively prevent or admonish fraud, an entity should have an appropriate oversight function in place (AICPA, 2012). An audit committee can strengthen a weak company environment by assessing the fraud risks identified by Starbucks management, evaluate the companys anti-fraud policies and ensure that the tone at the top is conducting business with the highest level of integrity.Oversight by the audit committee helps to ensure that senior management fulfills its responsibility, but also can serve as a deterrent to senior management engaging in fraudulent activity (AICPA, 2012). References AICPA. (2012). AU Section 316 musing of Fraud in a fiscal Statement Audit. Retrieved from h ttp//www. aicpa. org/Research/Standards/AuditAttest/DownloadableDocuments/AU-00316. pdf COSO. (2011). Internal Control-Integrated Framework. Retrieved from http//www. coso. org/documents/coso_framework_body_v6. pdf COSO. (2011).Committee of Sponsoring Organizations of the Treadway Commission About us. Retrieved from http//www. coso. org/aboutus. htm Hancox, S. (n. d. ) Red Flags for Fraud. Retrieved from http//www. osc. state. ny. us/localgov/pubs/red_flags_fraud. pdf Hoovers. (2012). Starbucks company overview. Retrieved from http//subscriber. hoovers. com/H/company360/overview. hypertext markup language? companyId=15745000000000 OBrien, K. (2012). How McDonalds Came Back Bigger Than Ever. Retrieved from http//www. nytimes. com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever. html? r=1&pagewanted=all Rezaee, Z. , & Riley, R. Financial Statement Fraud Prevention and contracting (2nd ed. ). John Wiley & Sons Inc. Hoboken New Jersey. Starbucks. (2012). Starbucks Annual R eport. Retrieved from http//investor. starbucks. com/phoenix. zhtml? c=99518&p=irol-irhome White-Collar Crime. (n. d. ) Financial Statement Fraud Detecting the Red Flags. Retrieved f http//www. wccfighter. com/FinancialStatementFraudRedFlags. html . . Spiceland, J. D. , Sepe, J. F. , & Nelson, M. W. (2011). mediocre Accounting. New York McGraw-Hill/Irwin.

Advertising and Identity through Consumer Culture Essay

Never before in the history of the new-made world has advert become so prevalent, ubiquitous, and an undeniable essential to a modern mans everyday life than that of our century. Advertising run intos of every sorts, now flood public spaces from billboards with eroticized images to the blinding electronic billboard, down to the solacement ads which oddly st ars back in the rest rooms of malls.Magazines and televisions be resemblingwise full of products that entice the readers and the audience to buy and patronize a reliable inciter. Similarly, cultural events washstandnot be seen without a popular brand nor is a clean-living event complete without a corporate ad. Indeed, advertising has become explode of todays agri burnish and has become an inescapable ghost that dominates our media, our pathway, and our home.The road towards the advertising era began its transition during the 1880s to1920s. It is during this period that ads foc dod generally on the products themselv es. Products took the center stage, using heavy texts to introduce, feature and foodstuff the product. authentic theatrical performance of populate were absent in advertisements, only when preferably bringation of people who stand for the friendly values such as family bodily structure and status differentiation were seen during this stage (Jhally, 1990, p. 228).With the written material properly explaining optic the visual imagery, ads during this period were instructional. At the homogeneous time they were also educational as well as promotional. These ads taught the consumer audience how to read commercial messages. However, by the postwar period, education was replaced for a puzzle of numerous visual messages. ocular images then took the limelight during the 1950s. Texts were highly reduced and were then replaced by icons and images to inveigle the consumer. These visual imageries eventually took over the product. The image, rather than the product, became the main message that is communicated to the consumer audience. The at a time educational ads were now replaced with a hodge-podge of pictures and visuals (Jhally, 1990, p. 229).As the 21st century ushered in, the radical of individuation was then marketed to the buying audience, convincing the public that the products they buy represent their identity identity which can now be brought in the warm mall and exit assure not only satisfaction only happiness as well.This paper lead discuss the contemporary culture in the advertising industry as it permeates and even molds todays thought process of beauty, style, as well as identity. Similarly, it will discuss how people are influenced by this media medium by citing several studies and researches related to the menti championd topic. aside form this, it will also discuss the benefits and the disadvantages brought about by the culture of advertising.Ours is an era whose society is in constant struggle to find their professedly identity. Never before has a mankind been so engrossed in a quest for an identity, life, and beauty only to be directed to the market place. Ads that promote images with identity are prevalent. A popular celebrity endorsing this broth of clothing, for instance, will give the audience the message that buying these kinds of clothes will devil you happy, beautiful, or popular. Likewise, purchasing this brand of shoes will gather in you a region of the settle down or in group.Through these visual representations, consumers appetency to be like the image they see on ads, and the uptake of this certain product will help them imagine, create, and sustain their idea of themselves, their image, and their identity.The idea of beauty is perhaps one of the most capitalized and used advertising ideas. many snips ofttimes represent a beautiful woman as slightlyone who is skinny, blond, tall, and has a porcelain-like skin. These faces are evidently plastered on every magazine cover. Of course, a brand logo is placed along side the photo of the model as if saying You can be just like me if you use this brand. Aside from this, almost every celebrity has the same body type. A small or fat woman would then mean that she is not conforming to societys image of beauty, which and so automatically shows her ugly.With all of these images, it is no wonder why millions of girls from different separate of the world accept the idea that in order to be beautiful, one should opine like a cover girl or a celebrity. This also means that buying that certain skin handle zephyr or go againsting the same brand of clothes would automatically convert them as they conform to the idea of beauty as well as their identity.In a report which studied the usage patterns of youth, consumers regard consumption not as a mode of cultural activity, but rather as a rationalized process of fulfilling their desires. This means that a number of item-by-items genuinely believe that buying a product will fulfill their desire to look a certain way. Since their idea of perfection is duly represented by images of stunning models and celebrities, their pursuit of what is perfect can only be realized by using the same products or items that these models endorse.Although these ideals of perfection someway give directions to the consumers, the truth is the images presented are first and foremost unattainable. More often than not, the audience is oblivious to the fact that the images they see, both on screen and on print, has already undergone a process of editing in order to make it even more perfect.The idea of beauty did not used to be boxed up with the idea of being skinny. In fact, during the prehistoric times, women are portrayed not as a wafer thin woman but rather as a full-bodied female with breasts, hips, abdomen, and thighs. The statuette called genus Venus of Willendorf for instance, has been revered as a goddess of beauty and fertility. Similarly, the statuette Venus of Morav any and Malta are both revered because of their physical attributes.These images of beauty however, began to change as advertising empha surfaced the need to fit in a size two dress. This is particularly used by companies who promote diet and exercising weight -lose products. Likewise, other manufacturers and business also saw the need to create slimming pills, slimming tea, and so much more. This eventually led other manufacturers to create clothes that will emphasize a womans thin frame.Apart from a persons physical attribute, a persons modus vivendi is also used as a handle by the advertising world to create a market-based image. According to the same report, more than fractional of the young consumers believed that the products they buy represent their identities and lifestyle in some way.For them, identities are depicted in a variety of products such as shoes, clothes, cosmetics etcetera Even seemingly trivial things are supposed to express their lifestyles. For instance, 3 6 percent of young males answered that their choices of telephone/ mobile equipment represent in some way their identities, and 63 percent of young females think that their choices of hair beauty parlour is a representation of their identities (Report on Youth Consumption Trend, 1994, p. 114).The one hr documentary en named Merchants of the Cool is perhaps one of the most critical examinations of how popular culture and advertising are entwined together.Exactly as the title suggests Merchants of the Cool chronicles how the media both reflects and influences pop culture. A large amount of property is paid to nerveless hunters in order to find out what is cool and what is hip. This information is then coursed through mediums such as the television. MTV for example, pay its cool audiences as well as the hosts and performers to attend to their party to make it look even cooler. Behind all these happening, there lies a gargantuan logo of a soft drinks brand. Much like how a ventril oquist controls a puppet, it is also the same with how a company and how advertising is behind how the image of coolness is presented (Frontline, 2001).This construction of a sense of identity, according to British sociologist Robert Bocock (1993), can be seen as a process which may make use of items of consumption such as clothing, footwear, popular music or sport activities, including being a supporter of particular music groups, singers or association football clubs. Such consumption patterns could be used as a of import means of defining who is a member and who is outside a specialized group. It is through material items that eventually determine an individuals social group, which then ultimately gives him or her identity.A brand is a reigning tool that mates commodities with consumers because it symbolizes various elements of the product so that consumers have relative liberty in finding the association between their identities and commodities. The visual images, even th e indorser of the brand also plays a crucial role in tempting the consumer to believe that by purchasing this product, you will become like me or that you will be popular or will have an identity like mine (Bocock, 1993, p. 4).However, the more important question is how does an individual associate his or her identity through the purchase of a certain brand or a certain product? The research mentioned above illustrates the mark mentality of a young consumer. I do not care about what other people choose. I think of design as an important consideration when I choose things, and my choices of commodities express a part of my personality.This statement underlines the prevalent belief that the freedom of choice of the consumer leads to the expression of his or her identity. In other words, since it is the choice of the individual that made him or her wear this particular pair of shoes, this particular pair then represents the identity of the individual who made the decision. Representa tive form of their self-identities derives from the individual level individual consumers make a decision by themselves to buy things in order to express their own identities (Hattori, 1997, p.10).

Immanuel Kant and Ethical Dilemma Essay

today there are m whatever honourable dilemmas going on in the world, from companies misuse of funding or executives misuse of their title. Ethical behavior has to be an important part in having a company that forget proceed in society. There make consider been many philosophers that contributed to the ethical understanding we have today. On of the most influential philosophers in history of Western ism is Immanuel Kant. After his fathers death in 1755 Immanuel Kant continued his grade at the University of Konigsberg and studied philosophy, mathematics, and the natural sciences.Kant was a German philosopher that believed that morality in all spheres of human life should be grounded in reason. His renowned flavourless imperative held that (1) people should act only according to maxims that they would be involuntary to see become universal norms (i. e. , the Golden Rule) and (2) people should never work on another human as a means to an end. (Dave Mote Karl Heil) Kants theor y implied the necessity of trust, adherence to rules, and keeping promises (Dave Mote Karl Heil).One of the major discussion points today in the news is Health Care Reform. The medical checkup industry has had free reign for so long that an overhaul take to be completed. Currently there are many points in the restore that are still not clear and causing confusion. Frustration will be caused between the individuals that will have to buy insurance, the companies that have to digest insurance and the insurance companies that have to provide pooling coverage.The policies may find be found to be difficult to uphold and people may tone that it may easier to take the penalty. According to Kants theory reform should be revamped again to that it will benefit all participants and not exclude any others. In my opinion Kants theory has contributed to companies instituting polices and procedures. These policies are developed so that staff members are not treated unfairly or discriminated ag ainst as well as employees working with guidelines to be successful.I also believe that when the company runs within ethical surroundings management, mid and lower level employees the company will be looked at as a topographic point of distinction and most employees will behave and react in an ethical manner. References http//www. referenceforbusiness. com/encyclopedia/Bre-Cap/Business-Ethics. html. (Dave Mote Karl Heil) http//www. thesunchronicle. com/articles/2010/10/11/columns/8075350. txt. (Anthony Tiatorio).

Disaster at Bhopal

In our history, there are numerous tragedies slide byed which caused lives of many innocent people. These obstinate incidents mainly caused by human errors and limitations. Some incidents that occurred like gas leakages and hot materials exposure alike took its place in the history as unmatched of the calamities that destroyed civilian lives. Other portions that exponent render contributed to the tragedies include the custom of substandard materials and low quality process controls. Incompetent people on a particular adjust that dedicateles critical position is also ace possible factor in some accidents that occurred in the past.On the other hand there are things that still go the wrong way plane those factors were already taken carefully into consideration. The tragedy that happened in Bhopal, India is a cover example of a manufacturing full treatment disaster that caused many fatalities and injuries to many people. legion(predicate) people mentioned that this catast rophe was one of the worst tragedy ever happened in human history. A rough estimate of 16, 000 people were killed by the circumstance of this incident in India.The disaster happened in the year 1984 when a pesticide manufacturing plant emitted tons of chemical gases in the heart of the community where residences were exposed with these libelous emissions. After this incident, reforms were made by the Indian government to avoid other calamity like this to happen. These reforms were based on several inputs and studies conducted about the Bhopal tragedy. star of the subjects that would surely be included in the study made about the aforementioned disaster in Bhopal is the list of factors that contributed to this lamenting event that happened in India.There are a lot of factors that can be enumerated as out-of-the-way(prenominal) as the Bhopal tragedy is concerned. One possible cause is the utilization of high-risk chemicals in processing the plant outputs instead of using less- dangerous chemicals. In the first of all place, people whose responsible to the main operation of the plant should have initiated to key the attention of the company to stop using such chemicals that can surely be lethal for those who will be exposed to it. Another factor is the mishandling of such chemicals wherein the chemicals should have stored in adequate containers to ensure the resort in their work.Low maintenance policies in the plant facilities are also an aspect that might have contributed also in the said tragedy. There should be standardisation in every processes involved in the plant operation especially on the inspection of the chemical gases being used by the company. recourse engineering is always included in every process and taking these principles lightly might also have degraded the plant facilities and operation. Unfortunately, these safety procedures were taken lightly by those people responsible on the tangible operation of the site.In addition to that , the fact that the plant was located in a highly populated area is a one big spend in judgment to those people who were responsible on the operation of the plant. forrader this pesticide plant was built, planning engineers should have taken into consideration the strategic emplacement of the plant by carefully studying the pros and cons of the said actions that they should take. The government should have taken its side with regards to the construction of this particular site in a less populated area or community.An obvious problem that also contributed to the problem is the cutting of expenses on the system maintenance, causing poor supervision on the status of the plant. Disaster preparedness programs were also not operable during that time, making the people uninformed of the things that they should do once these untoward incidents happen. whole in all, corporate responsibility should always come first ahead profiting to ensure safety in the whole operation of any plant or factory. By this principle, any tragedy may still happen but only little damage will be created by any of the disaster that may occur.

Culture Discrimination in School Essay

Magdoline Asfahani.s Time to Look and Listen is a descriptive essay in wich Magdoline explains how she expirience finis discrimination in school day and yield to balance her identity in ways that honored her parents cultures term embracing the Statesn-born values. Magdoline states that , is painful and hard to keep emotions under control , her anger , resentment , pain can breack though and overwhelm what she try to show in a cool, rational manner . Magdoline explains how she deal with discrimination in her school because of her culture . In the essay , Magdoline expands the argues of been discrimanate because of her ethnicity , race and for be an immigrant at school.First , Magdoline describes ethnicity as culture discriminatio in school . She explains that as a younh child immigrant raised with a conscious respect for America that numerous people take for granted. . She only explains that discrimination is not unique to America because it occurs in any untaught that all ows immingration . Magdoline clearly states that Any peerless who is unlike the majority is looked at the a little suspiciously , dealt with a little differently. (68). She affirms that everything change for her U.S oceanic barracks in Beirut had been bombed, at school her classmates ataunt her with cruel names , fight her heritage and religion . She said that after a while she try to forget her ethnicity because her classmates told her that she came from an uncivilixed , brutal place .Magdoline did feel like to murderers.Second , In the essay Magdoline expands on the reasons that race is a culture discrimination in school . She affirms that beacuse of her race she stopped inviting friends over dinner , because she thought the feed was weird. She said that it is humiliate for her to let her friend k immediately where her parents come from because of their accents . Magdoline further explains that she felt exclude and began to turn into someone without a past. She states that Why should an adolecent be asked questions like is it true you hate jews and you want to destroyed? (69). She explain that her parents neer said anything even alluding to such snetiments .Third , Magdoline iliminates that to be an immigrant is a reason for be discriminate in school . Sje explains that while she was at shool one teache bulling her when she told the proferor that she is goimh to the Meddle East . Magno states that who knew nothing abouth Arabs and Muslim except what they saw on television seemed like a bad dream ( 69). She affirms that she realize now that she come from a culture that has a rich history .In conclusion ,Magnoline explaind that culture discrimination in school still solely it needs to be done , not for sake any particulare ethnic or cultural groups precisely for sake of our country .She enlightens the education is hey to undestand an as Americans we need to take a time to look and listen guardedly to what is aroud us and not rush to judgment without kn owing the fact .Magnoline affirms that expirience Culture discrimination in school is because we have differnet ethnicity, race or for been an immigrant but discrimination is not unique to America because it occurs in any country that allows immingration.

Change Essay

sort Essay All transplant has consequences. In Abraham capital of Nebraskas Gettysburg address 1863, John F. Kennedys 1961 Inaugural Speech 1963 and disregarded gelatin by Megan Jacobson a story from the perspective of an overweight girl mate who is blinded by her attitude from her champs battle with anorexia, twain the confirmatory and negative consequences of change be explored. The effects of change atomic number 18 demonstrated in many different ways, however, they all attempt to select a central aspect of change that all change has ramifications.As highlighted in capital of Nebraskas Gettysburg address, he conveys to the audience that they mustiness put excursus their differences and instead draw on the heritage that they sh ar. His phrase our fathers brought forth on this continent a new republic unites the audience as they think their similarities with the South. Kennedys Inaugural Address also reflects on the history share by all Americans as he attempts to un ite them behind the remnant of world peace in the context of the Cold War We are the heirs of the first revolution Let the word go forth that the burn down has passed to a new generation of Americans.This utilization of emotive language aims to mingle of all America by provoking their natural patriotism. The niftyest breastwork to change can be our sense of egotism. Jacobsons Forgotten Jelly explores this through the eyes of an overweight girl who fails to recognise the trauma her friend is going through. Jacobson employs hyperbole to convey to the reader how self-obsessed the narrator is. Body quaking much than Tokyo suggests that she wants to draw focus to herself. It also supports how badly damaged her self body image is.This is also explained by Lincoln when he invokes the owing(p) civil war America is engaged in, which he is non sure as shooting the nation can endure. Lincoln varies his sentences to emphasise the importance of the crossroads the nation is at and how th ey must look beyond themselves to a bigger picture. This impulse is illuminated in his words but in a larger sense, we cannot dedicate. A united will can effect great change. In Kennedys Inaugural Address he knew he must liven his people to en fitted them to help bring peace throughout the world.The unite States was again at a crossroads with the Cold War at its height, Kennedy had be bring president by the narrowest of margins in history. His speech represents a go point as nearly 75% of Americans expressed approval of Kennedy future(a) his address. Kennedy straight invoked both God and the shared heritage of the American citizens, to immediately unite his audience behind his call to unity as sound as infusing his speech with a sense of higher(prenominal) purpose. I go for sworn before you and Almighty God the same solemn malediction our forebears prescribed. Similarly, Lincoln is the leader of a country at a little point, the civil war has dragged on for several years . He invokes the Declaration of independence the most sacred text in America to emphasise the accompaniment that they must unite, before they destroy themselves. His reliance on inclusive language, specifically the word we which threads throughout the speech, binds the audience to a shared goal, it is as if the speaker in in effect all Americans.Lincoln also employs scriptural referencing fourscore and s withal years ago, the elegant ring of the scriptural phrasing draws his audience to him as if he represents a form of higher spot. Change can have both positive and negative consequences. This root word is conveyed in all three texts. Lincoln explains that the positive aspects will be that all men will be equal after the ending of the war. However, he also expresses regret that it has come to the point where people must give their lives so that everyone can be treated justly.This idea is underscored in the quote All men are created equal those here gave their lives so that that nation may live. Kennedy too notes that change has brought about many great endeavours as well as the power to abolish all forms of military man poverty. He does express concern over that fact that mankind has the power to abolish all forms of human life. And Jacobson reflects on how the persona is now able to realise that she is not the centre of the universe, she is now able to help her friend in her darkest hour and become a better person for it. No-one detect me I didnt notice me. This places in the spotlight the mental change she undertakes by employing repetition to highlight the fact. Change does not always come easily and can take time to accomplish. The complexity of change is emphasized by both Kennedy and Lincoln. Kennedy, whilst uniting his people behind him in a pledge for world peace explains that this change may not even happen in our lifetime. This will not be finished in the first 100 days The first 1000 days Nor maybe in our lifetime on the planet.But let us begin. This draws his people in to him with the utilization of prepetition to illustrate the fact they can be world leaders. Lincoln conveys this message through the phrase dedicated to the great task be before us which employs high modality to illuminate that while they are dedicating this war cemetery to the dead. They must remember that their duty is to the living and elevation a better world for the future generations. Accordingly, change has consequences, both positive and negative.Lincolns Gettysburg Address that when resisted it can undermine national unity and and then perpetuate war. Change can also be embraced positively not only by a certain group of people, but the entire world as represented in Kennedys Inaugural Address. Change can come without choice and lead to new insights, as revealed in Jacobsons Forgotten Jelly. Change transforms, be it mental or physical, one-on-one or universal it allows people to grow. Word count 1,131 By Jim Nash

Mexican American Cultures Essay

Even though the American civilisation and Mexican culture have similarities, they be more different than alike. Me beingness Mexican-American and living so close to the Mexican-American border, Im very beaten(prenominal) with these two cultures. Some departures are sports, form of announceing, and even dinner period. These major power be shocking, just very true. iodine of the major differences is sports. In the Mexican culture, ace grows up playing, and watching soccer. One probably cheers for the Tijuana Xolos, or Cruz Azul, and or maybe even La America. There are many teams but superstars family is a die-heart fan of iodine in special. As a baby integritys first word is close likely goal or penal. In the Mexican culture virtuoso eat, sleeps, and breathes soccer. On contraire of soccer, in the American culture, football is a must. Every sunlight youll be dressed up in your teams tee shirt and spend 4 hours screaming at the t. v. Sundays are holly for a football f amily, you grill, invite friends over and watch men tackle all day. In addition youll probably even throw in some wickedness words while youre watching yourfavorite teams whether its the San Diego Chargers or New England Patriots, or many other professional football teams. One very important difference is the form of speaking and language. In the Mexican culture one will most likely learn and speak Spanish first before any other language. In Spanish, for elders or someone superior to you, you speak in what is called forma de usted. Its very snotty-nosed to speak in schematicly to an elder or any of your superiors and take disrespect of it.One is taught since a very young age la forma de usted because ones parents expect one to speak appropriate to their superiors and not blockade them while out. Typically one exception for la forma de usted is with ones parents, but in my case, it wasnt. In the American culture, you generally speak one language, English. In English there really isnt a formal way to address your elders or superiors. One speaks informally to everybody, whether its ones boss, mother, or friend. There is no respectful or specific way to speak to them. antithetic from the Mexican culture, everybody is on an equal level, so it doesnt require speaking formally to anybody.Another difference is in a typical Mexican household the kids come home from school day and do their homework at the table while their mom prepares dinner. dinner party is served at four p. m. but will not be eaten until everybody from the family is sit at the table, and ready to give thanks to the Virgin Maria for their food. primarily dinner is a dish that involves eating a tortilla with, and or beans. Different from the Mexican culture, in the American culture, one eats at or so six p. m. It is typically around the time the parents get out of work, which is ulterior on in the day.Usually they serve themselves and some eat in the living room while others eat in their roo ms, very rarely to all eat seated together at the dinner table. repayable to the busy routine that one has in America, that sense of family unity has bemused its meaning, which reflects on something as simple as dinner time. As one can see the Mexican culture and the American culture are different in many ways. Each culture has their own eccentric characteristics which makes each of them special in their own way. Sports, form of speaking, and dinner time are little differences but make a huge difference in each culture.

Aphrodite/Role of Women in Illiad Essay

Throughout the galore(postnominal) annals of Grecian mythology, there retain been many fascinating characters, ranging from the get-go of time with Gaia and Uranus, to their children, Cronus and his wife Rhea, by dint of the Titanomachy, the war of the Titans versus the Gods, and finally to their children, the Olympians themselves, and the dawn of the Silver Age. Of the twelve Olympic Deities, you lay down five Goddesses Hera, the queen of Olympus, Demeter, Goddess of the harvest, Aphrodite, Goddess of Love, Artemis, Goddess of the Hunt, and Athena, Goddess of Wisdom. time all(prenominal) of them flummox their own intriguing backstory, histories, and myths associated with them, there be n iodin more fascinating than Aphrodite, the goddess of love, debaucher, and sexual cristal herself. Her intrigue begins at her inception into the world of Greek Mythology. There atomic number 18 multiple accounts of how Aphrodite came into existence alone the al just about widely recogn ized champion came from Hesiods poem Theogony, on the origins and genealogies of the Greek Gods and Goddesses, in which such(prenominal) of Greek mythology is derived from.As the myth goes, when Cronus castrated his father Uranus, Uranus tossed his amputated member into the Ocean, and from the resulting foam, out came Aphrodite, to the full grown in all her spectator and splendor. It is said that it is because of this lewd beginning that Aphrodite gained her erotic genius. Al nigh immediately subsequently joining Olympus, Zeus aid quickly grew slightly a growing conflict between the Gods about who would be the one to take Aphrodites hand in marriage. acting quickly Zeus married her off to his son Hephaestus, the God of smiths, crafters, and weavers, everywheredue to his anger towards Hera for throwing him off Olympus when he was born because of his innate unattractiveness. Aphrodite did non heretofore take her wedding vows very seriously and took part in quite an a num ber of personal business. Her partners ranged from Gods to mortals to include Dionysus, Hermes, Poseidon, Nerites, Anchises, Butes, Phaon and Phaethon, but her two main things were with, firstly Ares, the God of War, with whom she had numerous children with, mainly sexual desire (god of love), Phobos and Deimos (the embodiwork forcet of terror and error), Anteros (god of love returned), as well as Himerus (personification of lust), and Harmonia (goddess of Harmony). Her second main affair was with a mortal name Adonis. She had to compete with Persephone, Goddess of Spring for him, and the conflict got so heated, that Zeus believed he had to step in to resolve the issue. Jealous of Aphrodites love for him, it is said that Ares himself transformed into a bull and killed Adonis himself. What was blatantly obvious from the mo ment she walked out of the Ocean was that Aphrodites erotic nature and her involve over love gave her immense power and control.Love, being one of the most bas est of instincts, gave her a level of influence of the phallics of the world that set her aside from the rest of the Olympians. It was said that whenever Aphrodite spoke, even Zeus listened1. While Aphrodite definitely has a loving side to her, it is by no means her sole personality trait. Many a myth throw away envisioned Aphrodite, not tho as jealous and vain, but also deceitful, and at times sheer(a) ruth little. When it suited her, she was known to be unapologetically treacherous and malicious, and her s elan over men was often potentially deadly.The bewitching power she possessed over men very often led to their own destruction. To illustrate how deadly Aphrodite put up be, we need not look no further than the idea of genus Paris. The Judgment of Paris was when Hera, Athena, and Aphrodite, came down to Earth, and with a certain influence from Eris, the God of discord, Paris was asked to choose the most beautiful between the three of them. Aphrodite, with her power over m en, was of course chosen. Paris was bidd the most beautiful woman in the world, and as a result, an uncountable number of men bled for his choice in the Trojan War.To symbolise her vain, jealous nature, we look to the myth of eros and Psyche. Jealous of Psyches steady, she sent a plague to her homeland and said the only way to rid the land of plague is to sacrifice Psyche. As soon as Eros laid eyes on her, he beastly in love and saved her from the sacrifice and married her. Even though they were married, Eros would never allow Psyche lay her eyes on him. unrivaled night to satisfy her (and her two sisters) curiosity, she snuck into his chambers and accidentally woke him. Irate and disobeyed, Eros fled.Driven by love, Psyche implored Aphrodite to bequeath her another chance, but with subterranean motives in mind, Aphrodite agreed. Psyche was forced to complete a series of or so impossible tasks, culminating in Psyche having to go to the Underworld and retrieve a box of Per sephones truelove cream. Upon opening the box, Psyche fell into a coma, at which point at Zeus command, Eros brought Psyche up to Olympus and made her immortal. In regards to certain Olympians, the power and influence they possess and uphold is app atomic number 18nt as the light of day.Two very evident examples atomic number 18 firstly Zeus, the king of the Gods, and Poseidon, the lord of the seas. With goddesses like Aphrodite, her power isnt ever so as clear. Instead of obvious supremacy over the physical realm, Aphrodite has command over mans more basic instincts. This in many ways, can be much more dangerous, and is abundantly clear when she seems to give immortal Gods a very bone-chilling mortal side. Topic 13) Discuss the region of women in the Iliad by Homer. Masculinity in ancient Greece was one of the most highly regarded character traits a human being could possess.Men in Greece were expected to be tough, cold, and exude power with not an over teemingness of rules an d a lot of wants and desires. Women on the other hand were, for the most part, to be treated and kept like slaves. La jades were viewed as property by their male person opposite numbers, and their function outside of the home were severely limited and imprisoned to religious activities. Sardonically, this same people that revered Goddesses. Goddesses were to take part in the glory of war, and were able to abide by their own rules. That is the case for Goddesses in the Odyssey by Homer.While most to all women argon treated as second hand citizens, there be many different types of women portrayed in the Iliad. There be resolutely willed women, clever women, damsels in distress, roughshod and vengeful women, and women that could potentially bring about the downfall of the protagonist male hero. Among those there are also women who are shown as the spoils of war. The true banter is that while the story is predominantly about conflicts in the male henpecked world, the cause and inspi ration of these conflicts is usually the opposite sex itself, women.The women in the Iliad can, for the most part be separated into several groups. In the first group, you have the women who are specifically portrayed as less than human and are more property than anything else. The most prominent example for this is the case of Briseis and Chryseis. While it may seem both characters are merely war care fors to be won by the opposing side, their impact is a little less obvious and a little more mercurial. Neither of these two women have any sort of power (physical, political, magical, etc. ), however their breathtaking beauty simply influences men to keep on going to war for them.When Apollo smite the invading forces with a plague, cursed to ravage the Greeks until Chryseis was give back to her Trojan father, Agamemnon pro assigned to Achilles that if he gives Chryseis back to the Trojans, he shall take Bryseis, Achilles war prize as his own. So angry Achilles was with his king, th at he withdrew from battle and allowed the Greek forces at the mercy of the Trojans. This shows how great the power a womans beauty can behold, and how simple it is for them to take advantage of mans baser instincts.Helen of troy weight is another example of the sway that beauty has over the male gender. Because of her abduction and her complicit lineament with Paris and Troy against Menelaus and the Spartans, the Trojan war was sparked and both nations paid dear as a result. Eventually though, it was made clear that she deeply regretted her conclusiveness to leave for Troy and despised herself and Paris for allowing so many to die so that they could simply be together. Of all the womanish characters in the Iliad, no(prenominal) play more idealistic of a percentage than Andromache, Hectors wife.While she doesnt have multiple men killing each other over her, she no less plays an important role. Andromache can be described as the anti Helen. Hector is the one man in all of the Iliad who loves and adores his wife. She was his main motivation for defeating the Greeks, for he knew what would happen to her and his son should the Greeks claim victory over them. She is the perfect example of your ideal housewife. Her two goals are to raise their child and to keep her husband happy. The next group of women are those who would be described as having a much darker side.The ones who, for example, use their beauty and sexuality as a weapon. The most blatant character whos guilty of such action is Aphrodite, the goddess of sexual manipulation herself. Starting with the thought of Paris, where she seduced Paris into choosing her as the most beautiful Goddess over Athena and Hera with the promise of giving him the most beautiful woman in the world. As a result, the Trojan War was started. The next woman that falls under this phratry is Calypso, the daughter of Titan Atlas.When Odysseus was washed up on her shore, she immediately fell in love with him. Calypso enchant s Odysseus to and forces him to stay with her for the next seven years, in which, by certain accounts, Calypso bore him three children, Latinus, Nausithous, and Nausinous. He was not able to leave until Hermes came to Calypso with a directive from Zeus to let him go free. These characters reinforce the stereotype that women have no physical power, but can very easily seduce men and manipulate them with their beauty and sexual nature.The final female character of significance in the Iliad is Athena. As the patron goddess to Odysseus, it is her duty to protect him and his family and steer him in the proper rush when he goes off course in life. Without her guidance, Odysseus son Telemachus would have most likely given up on his father and allowed Penelope, Odysseus wife to espouse one of her suitors. Under the guise of Mentes, the advise that Telemachus receives from her plays an incredibly significant role in his development as a man.On top of that, on multiple occasions, Athena sav es Odysseus life from Poseidon, whom he angered with his arrogance after the victory at Troy. This benevolent role that she plays is reserved for specifically female goddesses. While mortal women are seen as weak, even the more pestiferous ones, the female Goddesses boast being able to assert as much power as the males Gods. While most mortal women in the Iliad are stereotyped to a fault, there are still a miniature number, such as Andromache and Penelope, that give ancient Greek women a aesthesis of dignity.The goddesses story is something else entirely. While mortal women are stuck as mere housewives, the goddesses are viewed as equals from the male counterparts. It can be argued that the power that goddesses like Athena, Hera, and Aphrodite wield matches that of Poseidon and Hades. The respect that goddesses command can be seen when Athena had the city of capital of Greece named after her over Poseidon. However. overcoming that lay before him and with much help postulate fro m certain people around him, Odysseus finally made it home.

Weather Affects Your Mood

How weather effect your biliousness? Weather can take aim to a greater extent than a little impact on your mood. Researchers in Germany ramify out beyond just sunninessny and cloudy and looked at temperature, wind, sunlight, rain and snow, air pressure, and how long the twenty-four hour periods were. The study was led by Jaap Denissen of Humboldt University in Berlin. The study had 1,233 participants, all living in Germany at the duration. Most of the participants were women, the medium age was 28, with ages spanning from 13 to 68 years old.Study participants were first given a personality test that heedful extraversion, neuroticism, how open one is to experiences, and how agreeable and c arful they be. Then, participants were given a daily online diary and asked to respond to a questionnaire that measured beatwornness and positive and negative mood. Examples of positive mood included look active, alert, attentive, excited. Examples of negative mood included odouring irritable, scared, upset, guilty. Tiredness was measured by terms such as sluggish, sleepy, and drowsy. The researchers found that when its sunny impertinent youre in a more than alert, euphoric, cerebrate mood than when its raining, cloudy, snowing, and cold. Wind, temperature, and sunlight were found to do a negative effect on your mood. The researchers said that sunlight played a procedure in how tired muckle said they were. overly, Sunlight had a mitigating effect on whether nation reported they were tired on days when it rained. Being out in the sun boosts our mood, improves sleep, and promotes vitamin D production.Some population get better sleep when they were overt to the sun during the day. A type of depression called seasonal affective bother affects some masses during the winter when they slangt get enough sunlight. Psychiatrists often urge on that cast down individuals go outside in the sun for 30 proceedings per day because experts now suppose that su nlight has widespread mood-elevating effects, possibly because the happy hormone serotonin increases when nights are short and days are long.When the day starts getting darker earlier more people have less time to respect any of the day because they are at school or run low. so then they become depressed because they are getting planetary house from work and school and its either cloudy out by the time they get out or its already dark out . Also experts said shorter days equal shorter sun/daylight which is why some people do become depressed and tired. Some people have less effect on their mood from weather which are identify those people who love winter and enjoy the colder weather and everything al most(prenominal) the season.When its really hot outside or in a certain location it can cause you to get heat stress. horniness stress is the amount of stress a worker faces in a hot work area temperature, humidity, radiant heat (such as from the sun or a furnace) and wind speed. I ndividuals with high blood pressure or some heart conditions and people who take diuretics (water pills) may be more sensitive to heat exposure and may have a high chance of getting heat stress.Rain and cloudy skies also plays a role in effecting your mood. Frijns and his colleagues also identified a conclave of so-called pass Haters, who were less happy and more fearful and angry when the temperature and the percentage of sunshine were higher and happier and less fearful and angry with more hours of precipitation. Also identified a group called Rain Haters was also identified. As implied by the name, this group felt angrier and less happy on days with more precipitation.Some people claim that they like sunny, warm days better than showery cold days because when its sunny outside your able to be more active and also are able to go out and enjoy the sunny warm weather but other people say they like rainy cold days better because you get to relax inside, watch plastic films, s pend more time with family, and be more focused on school or work other than putting your work off and going outside and enjoy your day. Researches said more college student tend to go to school doing the fall because they are more focused and pass more classes because theyarentputting off their work to enjoy a sensitive sunny warm day.Researches said that during the spring and pass people are more in shape and exercise than during the fall and winter. This is because during the spring and summer people are more motivated to go for a offer or run because the suns out and its warm out. Most people dont like going out in the rain or cold. so that bring ins them unmotivated to be active and get exercise. Also most people tend to stay in during the fall and winter because its warm and dry inside sooner than being outside in the cold and rain.Researches said that people tend to gain more charge during the winter and fall months because they are inside watching movies and eating ra ther than going outside and being active. People also get depressed during the fall and winter because of cold , rain , and cloudy skies and when most people are depressed they usually eat more to make them feel better which also make them gain weight. Researchers said there are several ways you can prevent the weather to affect your mood negatively. Some prevention is when you are indoors dont have the lights dimmed turn then all the way on so its brighter in your house.You can also watch a movie cuddled up on your couch or bed and have a good dinner. Dont just sit around and do nothing that makes you bored and depressed. Get up and do something like clean, make food, or go out. There is a diagnosis called seasonal moodiness. seasonal moodiness is a sickness then affects 1 of 4 people. Its gloominess caused by Mother Nature and it usually starts in late October, and then ends in April when spring begins. When this becomes more servers (having seasonal moodiness for 2 consecutive years) it usually becomes diagnosed as Seasonal Affective Disorder (SAD).Doctors take this very seriously, and there is treatment. Doctors believe it stems from sensitivity to the lack of sunlight that results from winters shorter days and disrupts our circadian rhythm, or privileged body clock. - WebMD. SAD is caused by the brain working overtime to capture melatonin (because of the lack of sunlight). Melatonin regulates your body clock, sleep patterns and a hormone thats been linked to depression. So in this way, yes weather can affect our moods. Although it is an illness, its caused to weather and weather change.

Drama Evaluation Example

On 12th of December we went to Stifford Clays Primary and performed our piece to 180 yr 4s and 5s. When we got there we had to straight away bring overmaster in our set and thereof had to quickly work out our staging. We for each one(prenominal) agreed to have the boards on a slant so that we could extend changed and await our queues without the children seeing us as if they did it would ruin the illusion. We did this and got changed into our costumes in 20 minutes which I popular opinion was re each(prenominal)y good and professional.As a gathering the performance went truly well, we all knew our queues and our lines and worked really well together, the costume changes were do in time and nobody came out of role, there for a billet of empty staging but I think this was due to the detail that we were in a new performance space and were not role to it. People were not coming off the right side and therefore ended up having to cross the back of the stage, but it was not lucid as it was in fount.As an individual I think the performance was ok, the children booed as I came on as the teacher as they thought I was still the Wicked Witch, I think I did change each characters characterisation but the costume wasnt different enough and I think they thought I was the Wicked Witch in disguise. overly when I did come on as the Wicked Witch they did not stop booing me, according to the video they booed me for a full minute.I was not expecting such a huge respondion and I just did what I thought my character would do and tell them to be quite and shut up I likewise did hand gesture of them talking, it was really tough to do by with as every time I went to talk they just started booing again. I then decided to stand there and wait for them to calm down which they eventually did. Although it was annoying I think the booing was a good attribute as they believed in my character and really hated me as a great deal as they were supposed to. As the teacher I t hink I did well in adopting a different role and I changed my parting and body language making everything precise.The audience interacted with everything and more and seemed to have a lot of fun. When Catherine and I did the chase scene the children loved the water submarine sandwich being fired, as I ran through they grabbed my mantle which I had to react to again in the way the Wicked Witch would I told them to buy the farm off before I move them into frogs from this I learnt that my teacher character needs more of a disguise, that I need to hold onto my cape while running through the crowd and to react to the booing at first but then stand there and wait or them to quieten down. When I melted as the Wicked Witch I melted to the side of the stage and therefore had to stay there for a little while, which I didnt mind as I demand to catch my breath anyway, I had to pick the right time to be active off the stage and therefore picked the time when Sophie and Jess were running a s I though the audiences attention would be on them, it turned out it was and I did pick the right time to slip off.When we were at the performance we had forgotten the limbo poll and the camera and therefore had to do with the limbo poll and use another poll at the school, we also used Catherines phone to record the performance. I think as an individual and a group we met the assignment brief as we engaged, amused and educated, We engaged the audience as they interacted with all points possible, they were entertained as they all were shouting and reacting and they were educated as when the fairy god mother asked questions they knew the answers. all over all I think the performance was really good and went really well.

Celta

CELTA P/T Karolina Szybinska concession 3 Skills Related Tasks -1I decided to give the Metro article on Big Br separate for my skills related business. I count on it is an appropriate text edition for English language learners, because the article was published in Metro a free newspaper which students will immediately recognise (proven that they book lived in London for more than 2 weeks). I likewise think that the use of an authentic text could be hugely appreciated by the students the capability to demonstrate and understand a newspaper they see daily is an frightful confidence booster for them.The article deals with contemporary issue, and the topic is not cultur exclusivelyy biased as the concept of Big Brother will be known to European students and possibly to other students with a little rubbish of an interest in the western culture. But, most of all, this article is perfect for a variation activity, as the topic is known to be a actually controversial one and wou ld make it a great discussion/ creative skill ex decennarysion.I would use it with an intermediate/upper intermediate level students (depending on the individual students too, trying not to match the level to the strongest students, still also making sure the students are not bored or unquestioned because I accent too much on the weaker ones). -2 I think a unspoilt starting point for this lesson would be playing a dawdler of The Truman Show movie and start from there. Many students will be familiar with the movie already and if they are not, the trailer provides a good explanation of the problem in the movie.The idea of being invigilated 24/7 is wander across rather bluntly in the trailer alone. The trailer is also a good aid to use, should any Assignment 3 P/T Celta Karolina Szybinska 1 students have problems with a sentence in the text The Truman Show-style concept. Students could world-class discuss with offendners whether or not they have seen the movie, how they feel about being filmed, do they know any other movies/books/TV programs where this idea is explored . after(prenominal) eliciting Big Brother, ask some additional, personalize questions like direct you ever watched BB? , Would you like to be one of the contestants? , Have you ever applied for the show? . Then I could move to the first exercise activity. -3Although there are plenty of new vocabulary items in the article, I think students would not have any significant difficulties with envious the overall meaning of the text. I am not a caramel of pre-teaching vocabulary, I agree with Jeremy Harmer here, who claims that by giving them some or all of those words we deny them a chance to practice tackling authentic texts (Harmer, 203) i.I think that students model the better grasp of the word if they work themselves towards the meaning, e. g. from the context, and in this article I would only preteach key vocabulary, such as contestants, to air sth, to screen sth, pittance. I would use pictures/movies and CCQs to convey the meaning. For the remaining vocabulary issues I would count on the students to try and convey the meaning from the context or give them a matching exercise of words and synonyms to be completed in pairs in the pre- drill stage of the lesson. 4I would use this article to practise glide reading. It is not long, but consists of enough carve ups to cater for the teacher to set up skimming activities. My activities for practising skim reading through this article would be as follows ? Match the paragraph with the heading ? Put the scrambled paragraphs in order. Assignment 3 P/T Celta Karolina Szybinska 2 I would remind/explain to the students that skim reading is a skill that require quick reading and ability to adopt only important information.After instructing activity, give them the handout to match headings with paragraphs and give the students quite conservative time limit (2 minutes), as they need the push to read quickly and finish befo re the time is up, otherwise the students tend to focus too much on unknown vocabulary instead (Riddell, 102)ii. After that, pair and then group feedback. Then give out another(prenominal) handout with scrambled paragraphs and give them another 3 minutes to put them in a correct order, followed by pair and group feedback. For this task I prepared two versatile copies.If the group is energetic, I would that ask the students to number the paragraphs from 1-6. If the group is low on energy and call for some kinaesthetic and personalised activities, I would give them scissors, attach and a blank sheet of paper, so they would have to cut the paragraphs up and glue the correct order. -5For the more detailed understanding task, I would use 2 activities, which I think will be suitable. ? a set of questions with denary choice answer. ? a True/False questionnaire about the article, each followed by why? so the student can also identify the piece of the article containing the relevant in formation. David Riddell says that answering multiple choice and T/F questions required see the text for circumstantial informationii but I sincerely yours think that this activity could be used as the detailed reading task. Because students would have already skimmed the text by then, additional scanning would supplement the initial task Assignment 3 P/T Celta Karolina Szybinska 3 and together it could form a comprehensive and detailed reading activity. Particularly if the questions were not too easy with an obvious answer. 6For the last part of the lesson I would put pictures of Big Brother contestants engaged in various activities in the abide (sleeping, cooking, working in the garden, cleaning, dancing etc. ) almost the classroom. I would also play a short clip of Davina McCall reportage from a Big Brother house. Students will be put in pairs and told that they are news reporters placeing from outside the Big Brother house and that their producer gave them 10 minutes to pr epare the topic and wants them to mention specific items (new vocabulary from the lesson, put on the board).The students can walk around the classroom and decide what information they would like to include in the broadcast. After ten minutes each pair stands in front of the rest of the classmates and broadcast their story on Big Brother. Assignment 3 P/T Celta Karolina Szybinska 4 i Harmer, J. The Practice Of English Language seeing. 3rd Edition. Longman, 2001. Riddell, D. Teach Yourself Teaching English as a Foreign/Second Language. McGraw-Hill, 2003 ii

Microsoft Vista and Home Computing Essay

In 2005, Microsoft announce that it was working on a brand- hot-fashioned adjustment of their Windows in operation(p) scheme that would fix many credentials problems that were plaguing Windows-XP procedurers. Consequently, many softw be program product lovers eagerly anticipate the launch of the pass ond direct system, named Widows sentiment. Unfortunately, after conniption was released in 2007, it disappointed virtually exploiters and critics because of its lack-luster performance, high cost and incompatibility with XP softwargon. It is worse than Windows XP, and spot-computer users today are ameliorate off using Windows 7 Home Premium.Windows facet was released five historic period after XP, taking longer to green groceries than earlier versions of Windows. XP had numerous auspices flaws that allowed hackers to manipulate or destroy a computer users data or cripple network communication, and Microsoft aimed to fix these with sight (Ricadela 2006). Viruses, sp yware, trojans and other(a) forms of malware can easily infect XP, especially when users attack the internet. Microsofts absorption with fixing these bugs in XP eventually delayed the production and release of opinion (Ricciuti 2004).Unfortunately, after facial expression was released in 2007, it met harsh criticism from press reviewers, bodily users and home-computing users. A corporate satisfaction survey launched in 2008 indicated that only 8% of purview users were very satisfied compared to 40% for XP users (Keizer 2008). Netmarketshare (2010) overly estimates that Vista has the smallest fortune of users (14. 34%) among the currently-used Windows operating systems, with Windows 7 at second place (14. 46%) and XP with the most users at 61. 87% (2010). Home users forget find it demanding to use Vista, especially if they use up been used to the to a greater extent st sufficient XP operating system.XP users leave behind realize that Vistas system requirements are highe r(prenominal) than XPs. Consequently, active users have to upgrade their computer computer hardware or procure a new computer altogether if they neediness to upgrade to Vista. Microsoft remembers at least(prenominal) a 1 GHz processor, 1 GB of stochastic Access Memory (RAM), a 128-MB depiction-graphics card capable of DirectX 9. 0, at least 40 GB of Hard Disk Drive (HDD) capacity with at least 15 GB of tolerant space, and a DVD-ROM drive to inject the software (Microsoft 2010). It may be feasible to lean Vista with less, however the performance will crawl.In reality, one needs much more than the stated requirements to achieve reasonable performance. Vistas performance is similarly slow-moving compared to XP and Windows 7. XP users will immediately nonice the difference in despatch when they start using Vista. Many tasks seem to crawl compared to XP. Benchmark tests run by Toms Hardware indicated that XP is generally fast-paced than Vista, and the testers recommend s ticking with XP because it cannot perform better than Windows XP (Schmid 2007). For example, basic tasks, such(prenominal) as copy files, are much sulky than XP.Microsoft released a Service Pack upgrade to fix this problem, plainly ZDNet benchmark tests indicate that the upgraded Vista is distillery slower than XP (Kingsley-Hughes 2008). In fact, computers that were purchased pre-installed with licenced Vista software performed so poorly that customers treasured to rate it to XP, barely retailers charged a fee for it. Consequently, customers sued Microsoft for this (Melanson 2009). Avid gamers will excessively be very disappointed if they use Vista in their home computers. Just give care Toms Hardware, Techgage processed comparative tests using different games running in both Vista and XP.Naturally, XP was sudden than Vista (Williams 2007). The graphics drivers of Vista are simply not unquestionable enough, and the basic requirements of Vista itself are heavier than XP. Microsoft attempted to fix this again by a Service Pack upgrade. However, even after the fix, game developers still recommend Vista users to double the requirements of XP users. For instance, Capcom, the publisher of the game get at may Cry 4, requires a minimum of 2 GB of memory for Vista users. However, XP users only need 1 GB (PC Game Requirements 2010). round XP software and hardware are besides not compatible with Vista.Existing home computer users who already spent a considerable investment in software will be frustrated again with Vistas inability to run some of their existing computer programs such as virus scanners. Even many businesses did not bother to upgrade from XP to Vista when it was released because of this incompatibility issue (Deare 2007). The US Department of Transportation has besides tabu any upgrades from XP to Vista citing software incompatibility issues, costs and the lack of excess features that could prove to be useful or advantageous (McDougall 20 07). Using Vista with WiFi will also be difficult.While connecting to networks with XP is not a problem, Vista sometimes refuses to connect with some networks (Claerr 2008). Even if one is able to connect to the router, the Internet may be absent or access to network files and printers may not be lendable. The user may also be disconnected intermittently from the router if he or she is able to connect, or the speed may be very slow. Fixes may involve upgrading routers, but if the router is not owned by the user, such as in airports, cafes or other public Wifi hotspots, then connections are not possible unless XP or other compatible operating systems are used.Vista also consumes more power than XP. This means that laptop batteries will drain faster using Vista. It is due to Vistas higher hardware requirements that use more energy. Attempting to turn off some of Vistas features, such as its fancy graphical interface, will make it more energy-efficient. However, doing the similar wit h XP still makes it greener than Vista. Vista is also more expensive than XP or Windows 7. Microsoft Vista Home Premium currently retails for $239. 95 in online software retailers. On the other hand, Windows 7 Home Premium retails for only $199.99. And if one buys a new, discounted, old-model personal computer today, with a CRT screen, a tower mainframe computer and an extended keyboard for around 200 to 250 dollars, sometimes Windows XP is already bundled together with the perfect package, making it virtually free. This is why Vista is not cost effective. Some of the new features of Vista are also not impressive compared to its predecessor, Windows XP and its heir Windows 7. The new graphical interface of Vista is more aesthetic than XP, but it slows down performance to the point where it is not worth it.The new versions of bundled software such as the internet browser, media heartener, email coach-and-four, photo manager, appointment manager and movie maker are either downloa dable for free for XP users or useable for free either from third-party vendors or packaged together with purchased hardware like cameras and scanners. The new security prompts can also be nagging or annoying. The most marked new feature for Vista is the Aero graphical user interface. Compared to XP, it appears more three-dimensional. The new eye candy has improved icons, animations and thumbnails that are live.The transparencies are also new. However, since Aero uses more energy, it drains the battery life of laptops. Turning it off will save power (Murph 2007). Another new feature that is immediately noticeable is the Windows Sidebar. It is a transparent control panel where various applets or small programs called desktop Gadgets can be attached or removed. These applets include gadgets such as clocks, weather information, news, photographs, currency converters and so forth. In Windows XP, a similar panel called Google Gadgets can be downloaded for free, courtesy of Google. Int ernet adventurer 7 also comes with Vista.This version has new features including multiple tabbed windows, the ability to zoom pages, a distort against phising (hackers attempting to gather important data such as passwords from users), additional security features, including restricting suspected malicious software from writing beyond the temporal Internet Files folder without consent, and International Domain Name (IDN) support. However, these features and many more are include in free internet browsers such Mozillas Firefox and Googles Chrome, which can be downloaded and installed using Windows XP or other operating systems for free.A new version of Windows Media Player, version 11, is also bundled with Vista. A new feature in this version allows users to search for music or video files while they type. This is called word wheeling. It also includes a new media library vivid User Interface (GUI), a photo organizer and an Internet file-sharing feature. However, new versions of Media Player can be downloaded from Microsofts website under Windows XP for free. Moreover, thither are other third-party software applications that provide free video and audio software, including codecs, to play all the latest types of media for free.Again, these can be downloaded from the Internet using XP or other operating systems. Vista also includes a new version of Outlook Express which was renamed Windows Mail. It features continuously-updated junk-mail and phishing filtering. However, at that place are better email steering programs, such as Mozillas Thunderbird, that can again be downloaded for free from the Internet using XP or other operating systems. Windows email systems have also always been the prime target of hackers and malware authors, so using a different email program such as Thunderbird is more see and safe.There are also new multimedia applications that are included In Vista, but these programs are usually included for free with the hardware that they supp ort. For example, Vista includes Windows Photo Gallery, which allows users to import pictures from digital cameras, organize them, adjust their properties and produce slideshows. But software that is bundled for free with digital cameras is more advanced than Vistas basic Photo Gallery. There are also new games included with Vista. A new chess and mahjong game is included.A folder is also included to organize all of the games. Unfortunately, like previous versions of Windows, the bundled games are not the type of commercial games that users like or want to play. And if they have an existing game collection already, they will run slower on Vista and may not even run at all. Vista also has quarrel recognition software integrated within Vista. It allows users to hear words in computer applications by allowing the computer to articulate them out loud in a robotic voice that may not be comprehensible occasionally.This feature may be useful for those with optical problems, but usually the visually impaired purchase better speech recognition software such as Dragon Naturally Speaking, which is available in XP and other operating systems. Vista also has other electric razor new features. It has new fonts and improved international fonts. For mobile computer users, there is also a centralized control panel called the Windows Mobile core for controlling properties needed by laptop user such as battery life, wireless connections, brightness, screen orientation and other settings.There is also a new version of Netmeeting renamed Windows Meeting Space. This allows different users to share their faultless desktop or individual applications over the Internet with other users. And there is also a new version of the back up and come to application which facilitates the restoration of damaged data. The improvements however are not importantly new. In conclusion, home computer users should avoid Windows Vista altogether. If one is an existing XP user who is thinking most upgrading, one should just forget about it since it may make home computing worse. It is also overpriced.However, if one is buy a brand new state-of-the-art PC or laptop with an option for choosing ones operating system, then Windows 7 is the answer. On the other hand, if one is on a budget and wishes to purchase new, discounted, old-model PCs pre-installed with licensed versions of Windows XP, then that is a satisfactory option as well. But whatsoever one does, one should always avoid Vista. Its a lemon. References Claerre, J. (2008). Vista Problems With WiFi. eHow. Retrieved tremendous 13, 2010, from http//www. ehow. com/about_5106461_vista-problems-wifi. html Deare, Steven. (2007, May 14). Gartner App testing delaying Vista rollouts.ZDNet. Retrieved august 13, 2010, from http//www. zdnetasia. com/gartner-app-testing-delaying-vista-rollouts-62012902. htm Devil May Cry 4 Game Requirements. (2008, Jul 26). PC Game Requirements. Retrieved August 13, 2010, from http//www. pcgamer equirements. com/game-index/devil-may-cry-4-game-requirements/ Keizer, G. (2008, Mar 26). Leopard drubs Vista in corporate satisfaction survey. Computerworld. Retrieved August 13, 2010, from http//www. computerworld. com/s/clause/9072218/Leopard_drubs_Vista_in_corporate_satisfaction_survey? nlid=1&source=NLT_AM Kingsley-Hughes, A. (2008, Feb 15). Vista SP1 vs. XP SP2 Benchmarked.ZDnet. Retrieved August 13, 2010, from http//www. zdnet. com/blog/hardware/vista-sp1-vs-xp-sp2-benchmarked/1332 McDougall, P. (2007, Mar 2). Microsoft Hit By U. S. DOT Ban On Windows Vista, Explorer 7, and Office 2007. Information Week. Retrieved August 13, 2010, from http//www. informationweek. com/news/security/showArticle. jhtml? articleID=197700789 Melanson, D. (2009, Feb 16). Microsoft gets sued over Windows XP downgrade fees. Engadget. Retrieved August 13, 2010, from http//www. engadget. com/2009/02/16/microsoft-gets-sued-over-windows-xp-downgrade-fees/ Microsoft. (2010). Windows Vista Enterprise Hard ware Planning Guidance.Technet. Retrieved August 13, 2010, from http//technet. microsoft. com/en-us/library/cc507845. aspx Murph, D. (2007, May 3). Vistas Aero interface blamed for telescoped battery life. Engadget. Retrieved Aug 13, 2010, from http//www. engadget. com/2007/05/04/vistas-aero-interface-blamed-for-truncated-battery-life/ Netmarketshare. (2010, Jul). Operating System Market Share. Retrieved Aug 13, 2010, from http//marketshare. hitslink. com/operating-system-market-share. aspx? qprid=10 Ricadela, A. (2006, Feb 14).Gates Says credentials Is Job One For Vista. Information Week. Retrieved August 13, 2010, from http//www. informationweek.com/news/windows/microsoft_news/showArticle. jhtml? articleID=180201580 Ricciuti, M. (2004, Apr 1). Microsoft Longhorn important unlikely this year. Cnet News. Retrieved August 13, 2010, from http//news. cnet. com/Microsoft-Longhorn-beta-unlikely-this-year/2100-1008_3-5183385. html Schmid, P. (2007, Jan 29). Windows XP vs. Vista The Benc hmark Rundown. Toms Hardware. Retrieved August 13, 2010, from http//www. tomshardware. com/reviews/xp-vs-vista,1531. html Williams, Rob. (2007, Jan 29). Windows Vista Gaming Performance Reports. Techgage. Retrieved August 13, 2010, from http//techgage. com/article/windows_vista_gaming_performance_reports/2

JSBMHA and HIPAA Case Study Essay

According to the laws concerning HIPAA where it pertains to serving and hold dearing patients rights, HIPAA is put into place to protect patient rights by not allowing any medical professional to contend a patients prognosis, symptoms or any other specifics regarding their care with another single not directly involved with their case. Because of this, a patients individualism and confidential information is kept that way. Violations are punishable by law. HIPAA abstains an unjustified influence continuously for the rights of patients, every area concerned with the JSBMHA was affected the 2 employees. Their talk un chicaneingly had an impact on the patients, as well as put their agency in a difficult situation. The outcome of their discourse could have caused the grandmother of the three children to inform others about the lack of confidentiality that the employees shows inside a public forum which could have the agency cheek upon negatively. Other individuals that deals wit h this agency could become aware and made to feel disquieting about giving up any information.From the outside looking in ti would look as if any information received by the JSBMHA is at risk of not being fully secured, at that pip trust between the two parties has been compromised. The actions that should be taken should be to ward off the two individuals, their actions were a direct violation of the code of ethics. They need to know and understand that they have placed the agency in a earnest predicament as well as lost the trust of hotshot and possibly more patients and their families. As far as Jim goes he shouldve cognize better seeing that hes been with the company much yearlong then Betty, it was is his responsibility to inform her that there are certain conversation that are to be left inside the office and that this one was not one to have in public. Furthermore because Jim is a seasoned be in social work after 20 years he should know the code of ethics front to bac k so he should be suspended indefinitely without pay. Jim should have been more of a learn to Betty instead of a gossiping friend.

How Has Healthy Living Culture Brought About Changes in Fast Food Industry

Brands, menus and packaging. Packaging As you can see from these two differing Big macintosh packages McDonalds has had to change the appearance of its packaging in order to continue to contest with the new well reinforcement culture. McDonalds now puts full colour strives of at that place burgers on the box, so as to give the impression that all the nucleus and other ing bolshieients in the burger atomic number 18 genuine. By having the very pleasant picture of the burger and indeed the various ve chafeables used, makes the burger seem fresher and generally healthier.It is not mediocre the burgers that McDonalds postulate applied this method to, in that respect original red and yellow French fries boxes will now have a full colour of a peeled potato so as to try and emphasise the use of real potatoes in the fries and want the consumers attention away from the high levels of fat and salt that atomic number 18 used. McDonalds now also pays a hole of attention to saying that there burgers are made from 100% recoil, so as to appeal more(prenominal) than to healthier great deal, and the number of health conscious people has sure change magnitude with the current government issue of the full-blooded reinforcement culture.Another way that a dissolute food company has had to change its packaging collectible to the emergence of the brawny sustainment culture is showing how many calories and levels of fat and salt are in there products. Subway is a relatively new profligate food chain (more so in the UK) exclusively is now really larger globally than McDonalds. Subways healthier image combined with the emergence of a healthier breathing culture must surely have compete a major role in its success. Subway lists all of the ingredients and calories that are in each of there different flavour sandwiches.This is again to try and make the newer, more health conscious person feel more comfortable about knowing exactly what it is that theyre ea ting. Subway has dismantle g champion to the lengths of comparing the calorie count of there meals to that of McDonalds and Burger King. Menus peradventure one of the biggest things that luxuriant food chain have had to change due to the emergence of this healthy living culture is the quite simple motif of their menus. Whereas when firms like McDonalds will have lead-inted out they were just selling burgers and chips, but that will now not suff meth for the modern day healthy person.This is why you can now buy salads with your burgers, and instead of say an ice cream for your desert you can have a bag of chopped fruit, you are also able to have a healthy enclose as a posed to a full fat beef burger. Perhaps the biggest change of any of the fast food chains is the removal of the supersize option from the McDonalds menu. The supersize option was simply the larger version of a large meal, giving you change surface more French fries (7 ounces) and a larger drink (42 ounces). M cDonalds removed this option from its menu in 2004 after the very public and now infamous infotainment Supersize me by Morgan Spurlock.The documentary consisted of Spurlock eating a McDonalds for breakfast, lunch and dinner for 30 days, and if offered to take the supersize option he would have to accept it. As a result of the diet Spurlock became very ill, thus creating a lot of with child(p) press for McDonalds as a brand. Before the emergence of the healthy living culture, the supersize option increased revenue a lot for McDonalds as the employee would always ask the customer would you like to make that a supersize? .So I think it is almost entirely down to the emergence of the healthy living culture and the growing concern over healthiness of certain foods that has caused McDonalds to have to remove the supersize option from their menus. however, it may be argued that it was simply the supersize me documentary that caused McDonalds to remove their supersize option from their m enus and not in fact the emergence of the healthy living culture. This may be an option as Burger King, one of McDonalds biggest rivals in the fast food industry if not its biggest, still has a supersize option.So perhaps McDonalds may not have removed the option from their menu had it not been for the documentary. Brands The emergence of healthy living has also certainly had an impact on the branding of a lot of fast food chains, not necessarily all of them but certainly a few. As is shown in the healthy living section, the covers of magazines are cluttered with the so called beautiful people who are healthy and in nice shape. Therefore if we are now in an age where most people are striving to have those kinds of bodies, but they can only get them by organism nd eating healthy then fast food chains are surely going to struggle? However McDonalds have simply changed their style of advertising and branding to help oneself over come this trouble. When McDonalds first started in the 1940s there original branding was a small fat chef with a hamburger for a head called speedee. Now this could simply not work for McDonalds today with the emergence of the healthy living culture, as the name even suggests its just fast food, whereas now they concentrate on saying on all there boxes things such as 100% beef etc.It wouldnt even just be the name that would be a problem for McDonalds branding, it would also be the appearance of the mascot, he is small, fat and has a hamburger for a head. McDonalds now have a server of celebrity spokespersons ranging from Michael Jordan, arguably the greatest sportsman in the world in the 90s, the epitome of a healthy person, he and Larry Bird asterisked in a commercial for McDonalds in the 90s. more than recently they had an advertising campaign fronted by Justin Timberlake, a pop star who is regarded as very attractive and again a very healthy person.So it is clear to see that the emergence of healthy living has certainly bear upo n how McDonalds brands itself. However, it could once again be argued that the emergence of healthy living has not really affected the branding of fast food chains because other hugely successful fast food companies such as KFC (Kentucky Fried Chicken) and Burger King have not used healthy celebrities or sportsmen to brand their products. In fact KFC still have their original mascot of Colonel Sanders, a quite chubby older man, which would not be hugely associated with being the picture of health, say compared to someone like Michael Jordan or Justin Timberlake.

Harley Davidson Company Essay

Situational analysisHarley Davidson, an international motorcycle companionship, started out as a sm any three man operation in 1903, by the Davidson brothers and William Harley manufacturing heavyweight motorcycles. This include financial receiptss for the motorbikes, accessories and shufflinged appargonl. It experienced spectacular success during both World Wars, and managed to survive the evidenceing times of the slap-up Depression. After World War II, Harley Davidson discolouration begin to build on the image of the V-twin cylinder engine completed in the 1920s by shifting from manufacturing military bikes to recreational hotshots. During the 1970s and 1980s Japanese contr e realwheresy nearly destroyed the company. Competitors introduced technological advanced bikes at a start cost due to mass resultion. Technological advances and economics of scale and efficiencies do competitors produces superior in near instances. Harley responded by a re-evaluating its merchandi sing strategy centered on a lifestyle image.This included a re-organization and stigma building program, including the Harley proprietors Group (HOG), Harley Davidson was able to re-capture its market sh argon. It established these groups along with better client service that help oneselfed it establish itself as a dominate company in the motorbike industry. It had a divers(prenominal)iated instruction and various target markets as the environments changed. It was positioned effectively as a vogue of life with a guts of freedom as opposed to merchandise the best motorbikes. The market campaigns riveted much on the lifestyle associated with the product and worked on its social image. The merchandising team used differentiation to stool more(prenominal) aw arness of the product by reinforcing Harley from a psychological opinion as a symbol of freedom, developing and maintaining relationships.Harley Davidson randomness Africa was established in 1996 and has prospered du e to very senior high school annual growth rates. It succeeded as an worked uply driven carry, one that customers choose for a consciousness freedom, biker image or as a status symbol. It is this emotive response that Harley Davidson capitalizes on in its marketing strategy and that is re-enforced with the Harley Owners Group magazine, events and the international customer rental service. disdain the companys success it faces some unique challenges. Currently all merchandiseis imported from the U.S.A., as a result pricing decisions are problematic relative to competitors. Harley continuously evolved its brand barely lacked focus on raw upcoming consumer (inkiness diamonds) and on women initially. It willing need to do some valuable market research and determine the best way forrard with very deliberate implementation of the strategy to best target low-spirited diamonds and increase growth in this untapped, high disposable income market.1 output PolicyProduct Policy is defi ned as A strategic rule or rules covering how a good or service is promoted to potential consumers (Kotler and Keller, Year). Harley-Davidson has since gr aver from one dealership to cardinal independent dealerships between 1996 and 2007. Harley product policy was to focus more into customers take rather than the company, this is the strategy that was introduced in the early 1980s and was subsequently enforced in South Africa. These customer-orientated services adjudge differentiated the company from competitors, in the minds of customers in South Africa as it was about image, sense of Freedom and status. This help in dismissing the myth / reputation of its bad boy image. This was seconded by the sex activity split of 28% female and 72% of males riders in South Africa. Harley South Africa setout to promote Harleys into females who are independent with high salary income as the new market element the strategy was to treat them as equals and as owners in their own decline. co nduct 2007, the product policy changed to Black rhombs with an effort to attract and increase the black market into Harley riders.Their marketing strategy was different as it had done very little supra the line advertisement, dealers were given freedom to determine their own promotional activities modified to their own clients involve and demands. mixture Specialty goods Customers are willing to adjudge an extended search to check Harley and in some cases, cogency be willing to travel 20 or 30 KM to find the bike. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the process of bringing a product or service to market. The Product which is one of the 4Ps is used in defining the marketing mix and is categorized into 4 pillars namely Product Mix Product Design Product Development and Product Life Cycle (Kotler & Keller, fourteenth Edition)1. mathematical product MIXProduct policy lies at the heart of the marketing mix and encompasses all qualitative aspects of the products offered. Product-mix refers to the range of products offered by an institution. Offering products that are apprised and demanded by customers is key to the success of Harley in South Africa.2. return DESIGNThe goal of product material body is non to create a different product to satisfy every possible client need. Harley should image products that respond to several(prenominal) different needs with except a fewer variables. Product design variables must be appropriate for the markets that the Harley has decided to target.3. PRODUCT DEVELOPMENTProduct development is the process of continually refining client-oriented products. It includes several phases, such as exploring customer needs, screening ideas, evaluating products through pilot testing, rewrite productdesign based on the results and finally, launching the products. All of these phases are intertwined.4. PRODUCT LIFE CYCLEBelow is the summary of the four pha ses of the Harley product life cycle which include introduction, growth, maturity and decline.Core Benefits of owning a Harley* Harley members have an enduring relationship built on trust and dependability back up by good service and meaningful advice as most of the riders especially females had no technical capabilities of some of the riders. * Become part of the Harley family which include coming upon with subscriber line associates, share a cup of coffee with new riders and overly talk to a friend. This has made most riders to have a sense of belonging. * Harley offer in-house finance and insurance program for riders / customers. * A adept one-year membership in the Harley Owners Group (H.O.G) comes with every purchase of a new, unregistered Harley motorcycle.* Associatememberships for H.O.G family members and passengers as well benefit and become part of the Harley family membership. * Owners memberships are renewable at a discount and they canful also become a member for life. * Full access to the companys website, magazines each year, and a subscription to the special member publication, toll-free customer service and even a touring handbook for trip planning. * Harley also organizes and assistant special events for H.O.G members including bike parades. *Analysing the Brand equity of Harley DavidsonWhen purchasing a Harley, the customer is endowed with an added value of a sensation of freedom offered by the product, the sense of belonging and a sense of exhibitionism offered by a Harley. Harley Davidson does not market the merrimentctional purpose of the bike except rather the emotional and psychological attributes of freedom and belonging. The success of the marketing approach and achievement of brand promise of such psychological attributes are well evidenced by the flourishing financial exertion of Harley Davidson. The following case facts indicate that Harley commands higher(prenominal) prices, market share and profitability* Steady shar e of half the regular army heavyweight motorcycle market in 2006 * Annual growth in unit sales in South Africa had averaged 46% over the past(a) few years. * Harley passive held the majority share in SA market, an estimated 67%. The above indicates that Harley Davidson has strong brand equity credentials. We can further analyse the brand equity of Harley Davidson by applying one of the Brand Equity Models, The Brand ring Model (Kotler and Keller YEAR) and applying the 6 fundamental building blocks of the resonance model to Harley Davidsonconstruction brand EquityThe right brand knowledge structures targeted at the right consumer can build substantial brand equity (Kotler and Keller YEAR). An analysis of how Harley uses the 3 brand equity drivers (Kotler 2014) to build brand equity 1. Brand elements Harleys brand benefits are less concrete (freedom, sense of belonging etc) and thus it realises that its brand elements focus on emotional and psychological attributes. E.g. slogans such as The fun is not in the destination, the fun is in the journey. In accompaniment company marketing themes never emphasize on the bikes mechanical specifications but rather the associated lifestyle for owning a Harley. 2. Marketing activities product/service life-style How do customers make contact with the Harley brand* Internal stigmatization Harleys primary focuses is on natural branding Harley makes extensive use of marketing through its brand community, the H.O.G. H.O.G members have a consciousness of kind or sense of felt connection to Harley. i. H.O.G. as a channel for internal marketing has proved to be more effective than Harleys outside(a)marketing campaigns. ii. HOG is not organic but company-sponsored and facilitated because its one of the main and primary marketing activities. iii. H.O.G is a business strategy. The entire business model supports the H.O.G. iv. Harleys cultivation and engineering of the H.O.G plays a significant government agency in expl oitation and strengthening the brand * Individual Customer marketingv. Harley places a lot of marketing attention and focus on the separate customer. Significant investment is made towards dealerships being well equipped to render for H.O.G meetings, vi. High individual customer focus pays off in scathe of, significant sales arising from repeat customers, accessories, customisations of initial purchase, trading upwards later on initial purchase etc. vii. Individual marketing to women on a personal basis as they walked into the store with their husbands or partners. This was successful in building brand equity amongst female customers. * External Branding is minimal. Harley does not do much mainstream advertising. This has a benefit of cost saving from not having to rely heavily on mainstream high cost advertising channels. Harley prefers to grow through existing dealerships. For example, Dealerships are equipped with coffee areas where provide can connect with customers that w alk into the stores.3. Leveraging secondary associations* Harley frequently associates itself with benevolence rides and motorcycle events. This allows it an opportunity to build on its brand promise of exhibitionism and belongingWhile applying the logic of the brand value chain (Kotler 2014) backwards, high profitability & market share arise from strong customer sensation and customer associations, which in turn arise from successful marketing course of instruction investment. It could be inferred that Harley has generated valuable return from its marketing approach consistently over a period, indicating successful brand equity building over the years. channelize MarketHarley Davidsons new target market is the, Black Diamond. This has been their focus as they believe this market has potential. In 2007 the market totalled 2.6 million, maculation they managed to make sales totalling 709. This meant they had 27% of their target market. This was a drop when compared to the front y ear. Post 1994 this target market has had opportunities that did not exist before. We also aphorism the emergence of BEE, which carry ons to make Black people more financially stable. This thence makes this market an ideal market to focus on.Market profile As much as the female rider target market is growing (28% by 2007) and has potential Harley needs to understand that thither are still ethnic issues that this market has to deal with. Such issues include that fact that for the black community for a woman to drive a motorcycle it might be not acceptable. Therefore, this would need Harley to come up with strategies to deal with this cultural perception in order for them to benefit from this market.Future product policyProduct Portfolio Harley Davidson has managed to introduce accessories which are priced differently. This works as those that cannot afford to profane the motorcycles can still settle for other biker accessories thus improving margins. Harley needs to continue to widen its product mix. Usually a biker will grease ones palms one bike unless they can afford to buy more, therefore for Harley to continue gaining from this consumer they need to also focus more on their accessories which not only bikers like but also non bikers and family members. It was mentioned that 70% of the purchasers were non bikers.Harley even needs to be careful that its product system does not disadvantage its brand. This is seen as an exclusive brand and one needs to be careful that a product diversification does not bring down the value of the brand and result in consumers perceiving it as cheap. It is therefore important that we keep on the current product portfolio as exclusive as possible to protect the brand.With the increase in fuel prices, Harley might need to consider a two-way stretch where they might need to produce cheaper motorcycles which are morefuel efficient to encourage people who might not essential to consider investing in a Harley due to costs.S trategies for growth madcap in a Harley club is a spectacular moment, whether or not the bike itself was bought for show. Cruisers are differentiated products and Harley is the leader in that market but that is a double edge sword as its guaranteed popularity and high expectations as a result. They are effectively selling a lifestyle and for more people to buy into it and to keep those on board they need to focus on strengthening the product differentiation, design, brand and service differentiation. Bikes as an quotation of personality and customers will associate with a product that delivers on the highest promise. The design of the bikes and features that are most useful and necessary to the rider are important, the customisation has resulted in unique end products for each customer, the quality in terms of performance and conformance need to me maintained at a level above the competition.Because customer needs and tastes vary, the service levels required to keep customers happy also varies, the service dimension of the business is therefore important in creating a strategy. By creating awareness about the product and pricing mix and different after(prenominal) sales service options available to the customer (delivery, training, consultation, HOG, sustentation and reanimate options), Harley Davidson SA can bridge the information gap and appeal to a big market.Targeting the Black diamondThis is one of the fastest growing segments in the South African economic context, the majority being young and qualified and earning a more than descent constant salary. Mostly growing up game apartheid, this group is less stereotypical and more adventurous and likely to try new things than was previously not associated with the age segment. This is the new financial massiveness of the South African economy and Harley Davidson should explore it purely as a potential market for its affluence and exploratory capacity if not for its comprehend desire for opulence and sta tus. As a product that provides pleasure, fun and value, there is no reason not to tap into this virgin market that hasnt yet grasped its stance or identityrelative to the previous politically influenced generation.Harley-Davidson ServicesAccording to Kotler and Keller, The customer will judge the offering by three basic elements product features & quality, services mix and quality, and price (Refer to image 12.1). In our technologically age it is now easier for any company products to be replicated and even produced much cheaper too. This makes the element of service quality and mix very important to marketers. The service quality and mix Harley-Davidson offers to its customers will be a source of competitive advantage.The customer value hierarchy diagram places an augment product at a very high level (Fig 12.2). Customers will value an augmented product because of its additional features and services that come with it. Harley-Davidson should let for service differentiation at al l stages of the buying process and after purchase (Ordering Ease, Delivery, Bike-riding training, customer consulting, maintenance and repair).The customer service personnel sedulous by Harley-Davidson will affect the quality of service. The company would need to ensure that they hire and train the right people for the jobs. Employee satisfaction would be detailed to making sure the employees have a positive attitude as they work with customers.The marketing department at Harley-Davidson has to understand the needs and wants of their customers in order to satisfy them. Customers are concerned with reliability, service dependability and maintenance costs of the motorbike.A service-quality management system would also need to be set up plus monitoring systems to ensure that all customer complaints are handled properly.