Packaging is important nowadays. (I took Kellogg Co. as an example).

Marketers in the cereal industry ar starting to actualize that its not just whats in the package is important, only when whats on the package too. It is becoming more and more apparent that the objet dart of package goes fountainhead beyond its tradition each in ally defined fictional character as but a container for the product. The cereal industry in general has b een facing a declining demand all over the one-time(prenominal) few years. Consumers breakfast preferences involve changed due in take up to busy working couple households where breakfast has been reduced to grabbing a pop tart or muffin on the counselling turn out the door to eat during the drive to work. However, notwithstanding this boilersuit downtrend, certain segments of the cereal industry swallow been doing really well to record huge market place share gains. WShat distinguishes these not bad(predicate) performing cereals? The publicity, of cource!Cereals sold in a bag have gone from virtual ly nothing to account for 8% of all cereal packages sold since 1995. While Kellogg Co. experienced layoffs, declining earnings and a plummeting argumentation price, trembler Oats Co. have been enjoying change magnitude cereal volumes, increasing market share, and a stock price near its all-time high. Quakers incomprehensible? For the past few years, they have been rolling out a line of bagged cerals that are priced a dollar or cardinal lessthan their rivals.

Not only do the bags cut packaging costs, but connaturally convery the impression of a value cereal. The packaging also tries to indicate to buyers that the conten ts are very similar to high priced, boxed b! rands by using ripped-off names a worry(p) sift Crisps. Major players in the bagged cereal market like Quaker and Malt-O-Meal need the increased volume as their margins are advantageously lower than those of boxed cereals. With the increasing role of applied science in marketing, there is no doubt that technological... If you want to return a full essay, order it on our website: OrderCustomPaper.com

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