Wboy, Wgirl

Jeffrey A. Macias ID: 11227706 MKTG 506 Case 1: Wboy, Wgirl Problem Statement Luke Atkins is evaluating how to raise bills for benignity through the concept of creating calendar featuring both male somebody and female students in London Ontario. The main decision Luke is cladding is the feasibility of the calendar project itself. Assuming the project is feasible, the junior decision he must make relates to variant aspects of the merchandise miscellanea, which includes the offering (distinctive competency), pricing, promotion and distribution strategies. Situational Analysis Qualitative (SWOT) StrengthsOpportunitiesWeaknessesThreats Atkins has sealed entrepreneurial experience dating back to his high keep up days this is a clear strength - high pauperisation and strong community regard ass.The main value proposal could be that calendars with seductive pictures could offer a unique reaping and this feature with almsgiving could create a unique competit ive ease upoff for Atkins.With the value proposition being a calendar establish on sex Atkins return on investment is not clear. If he cannot secure models for free, he pull up stakes have to pay them, which will drive up operating costs.The value proposition of offering a seductive calendar could also be a weakness.

Both in the community and it is possible that around charities efficacy not want to be associated with a product that is exchange sex. Financially, Atkins has been successful in the past with charitable calendars, which elevated $10,000.Utilizing seat could generate more revenue from advertisers .A study weakness seems to be the lack of t! ime, If Atkins wants to get the calendar break through by the start of the semester many another(prenominal) decisions need to be make speedily such as securing models, format, and the charity Much of the marketing mix elements are still undecided. There are many different kinds of calendars available in London Ontario. If Atkins is only seek to down the stairs his competition by $5 to $8, competition could comfortably sawed-off prices. Socially...If you want to get a full essay, ordering it on our website: OrderCustomPaper.com

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