Mass Media

4.2.ANALYSIS PART -I CHI-SQUARE TEST AIM: The objective of using chi-square try on is to crumple the relation between the taste sensation doer of apparels and the amount fagged on purchase. HYPOTHESIS: Ho: at that place is no real descent between the preference mover of apparels and the amount spend on purchase. H1: There is significant relationship between the preference factor of apparels and the amount spent on purchase. TABLE 4.1.1 | resource factor and|Impressive |Attractive schemes | levelheaded service | provoke displays |Total | |price spent | environs | | | | | |Rs.2500 above |9 |4 |6 |5 |24 | |Rs.2500 to Rs.2000 |3 |2 |4 |6 |15 | |Rs.2000 to Rs.1500 |2 |1 |2 |1 |6 | |Less than Rs.

1500 |1 |3 |3 |2 |9 | |Total |15 | 10 |15 ! |14 |54 | TABLE 4.1.2. |O |E |O-E |(O-E)2 |(O-E)2/E | |9 |6.67 |2.33 |5.4289 |0.813928 | |4 |4.44 |0.44 |0.1936 |0.043604 | |6 |6.67 |0.67 |0.4489 |0.067301 | |5 |6.22 |1.22 |1.4884 |0.239293 | |3 |4.17 |1.17 |1.3689 |0.328273 | |2 |2.78 |0.78 |0.6084 |0.218849 | |4 |4.17 |0.17 |0.0289...If you want to get a full essay, arrangement it on our website: OrderCustomPaper.com

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