Integration And Effectiveness Of Promotional Mix

integration and Effectiveness of Promotional Mix (Olympus) A respected image of a company is very important, so as to have a consistent message from different strategies that visible processed. Consumer may confuse if the strategies that company processed argonnt consistent, they may suspicious of the tick off image and the harvest quality. Indeed, Olympus did a banding on different forward motion strategies. check to the above strategies, we are going to analyze how they are interconnected to ensure that the brand speaks with one voice. Integration of sales Promotion From the sales forwarding strategy, Olympus had conducted or so incentives to attract nodes. For example, they had some verifier printed on the trendy mags and some IT friendship magazines; this is to take the young adults with photographing interest. As they usually have a magazine reading habits, having coupon printed subsidize their limited budget for television camera and it is consisten t to our mathematical product position with lower price. Besides, Olympus excessively conducted some prise promotion with the variety of rewards, from the new compose series camera to the assembly line tickets for traveling. The aims of the prize promotion is to practice the idea of the product; speech love with the camera. Customer will be rejoiced with the rewards because they can love their vitality and get them recorded using the camera. All these incentives used by Olympus are to differentiate its product with competitors. Potential user may attract by the discounts and the prize promotions, this is to increase the sales book of account and capture the customer from competitors. ? Integration of Public Relation Besides, Olympus had make a lot effort on public dealing to stimulate the positive interest of target customer. For example, Olympus had established a press release of PEN E-PL2 to knowledge the freshman in the photography; young generation that are unfa miliar with photography. A press release can! also awaken the customer to Olympus rather than...If you want to get a full essay, tack together it on our website: OrderCustomPaper.com

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