'Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc\r'

' equal of gross gross gross revenue promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, or so companies move around their promotional functions through and through the use of sales promotions through mass media advertise. In close to all aspects of merchandising communication, companies depend on expertise of advertising agencies. Although, most marketers ca-ca already introduced and apply former(a) selling communication and promotional tools, package design firms, make marketing agencies and sales promotion were generally considered as supplementary services and were only used on specific projects.Agencies on public relations were use to handle the affairs, publicity and image of a friendship to the targeted public. However, these services were non regarded as vital processes in marketing communication. Traditionally, marketing practices were founded within strong barriers wherein dissimilar functions on marketing and promotion are in extend and managed separately, with specific market views, computes, goals and objectives. During this m, marketers failed to realize the importance of coordinate all marketing tools in order to grow communication and image to target markets (Moore and Thorson, 1996).By 1980s, several(prenominal) organizations go for understood and realized the effective strategy screwing the integration of various promotional tools. Later, this marketing hail was termed as the integrated marketing communications or IMC. This involves the incorporation of different promotional elements and marketing activities used in communicating with the company’s clients (Moore and Thorson, 1996). A significant transition on marketing start off(p) occurred as marketers were no longer concentrated on solely using media advertising for marketing.Moreover, several companies began to go beyond conventional practice and used other promotional specialists to improve and implement their market plans. Benefits on Sales Volume in Unilever One of the companies operational in Nigeria is Unilever. The company provides different range of growths. In order to gain customer response and queen-size sales volume, the company has been able to use sales promotionm. Advertising or promoting a particular product can be done in octuple ways. Depending on the target market, the product being endorsed and the budget the company can allocate, advertising strategies are almost limitless.Through proper planning, design and execution, advertising can efficaciously draw customer response, which could either be imperious or negative. One of the conventional strategies of drawing out customer response out of advertising is by incorporating humor. Though the effect of humor on general customer response remains unclear, commercial designers tend to integrate this aspect due to its capability to build reaction, such as amusement. The main idea of lay humor in advertisements is to enable retention among c onsumers and conjure product appeal.The use of 3D advertising promotes online realistic experiences which generally call downs product value. The interactive aspect of this antenna abets consumers to go into an active shopping experience, which in turn increases interested consumers (Biocca, Daugherty and Li, 2002). The use of technology then draws out customer response through the added visual and interactive aspects. This particular approach can actually be applied to Thornton Fencing’s official website. Considering its big product line, 3D advertising can enhance the browsing experience of online experienceors, ultimately leading to more and better customer responses.Sales promotion is another received trend in advertising. Establishing business home pages for oblation goods and services require relatively minor cost; thus, this approach is attractive and practical for both merchants and new-sprung(prenominal) business entrants. Theoretically, anyone who has acc ess to the mesh can visit the company website and enter the market. Aside from broadened market access, the mesh enables merchants to attain direct access to their consumers. This helps retailers avoid undergoing several intermediaries before reaching the consumers; hence, business deals are make faster.Furthermore, this method helps avoid particular intermediary cost like distribution inventories as well as the maintenance of costly retail shops. However, such advertising approach also entails problems such as buccaneering and violation of property rights. Several models have been proposed in order to evaluate the impact of advertising to consumer behavior. In the model developed by Rodgers and Thorson (2000) for example (See insure A), the model shows a number of factors in internet advertising that can influence consumer behavior.The consumer-controlled section on the first part of the model identifies the different factors that encourage consumers to use the internet. Their reaction or response to advertisements seen on the net will depend on the advertiser-controlled factors as well as the consumer mode. Ad types, formats and features play a significant role in influencing consumer behavior, leading to eightfold results as indicated in the outcomes section. Reference Assael, H. (1995). Consumer behavior and marketing action. 5th ed. Cincinnati: South Western College. Bailey, S. , and Schultz, D. (2000). Customer/ put up Loyalty in an Interactive Marketplace.Journal of Advertising Research, 40(3), 41. Biocca, F. , Daugherty, T. and Li, H. (2002). Impact of 3-D Advertising on Product Knowledge, steel Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising, 31(3), 43+. Kotler, P. and Armstrong, G. (2001). Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall. Moore, J. & Thorson, E. (1996). Integrated Communication: synergy of Persuasive. Mahwah, NJ: Lawrence Erlbaum Associates. Stock Market Auto bring calc ulator Our Recommendations images Buzz marketing in Web2. 0 images HOTEL SALES AND CLIENT RELATION images Marketing and branding Business OpportunitiesBusiness Softwares Visitors to this page also liked: leanjit is nurture about this page. Check back in a few minutes for recommended reading. 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Only SG$ 25/ page. ww. ivythesis. com 4 Category : Marketing, Marketing Plan Technorati Tags: budget, consumer behavior, Essay, marketing, media advertising, sales promotion, sales volume, samples, strategies, target market, Unilever (Nig. ) PLC TrackBack TrackBack URL for this entry: http://www. typepad. com/services/trackback/6a00e00987fe5188330133f29eb5a0970b Listed infra are links to weblogs that reference Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC: Comments Feed You can follow this conversation by subscribing to the chin wag feed for this post. Post a comment If you have a TypeKey or TypePad account, please Sign In ()Your Information (Name is required. Email address will not be displayed with the comment. ) Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM 40/ page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. 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