KFC In India Essay Example | Topics and Well Written Essays - 3000 words

KFC In India - Essay ExampleGlobalization is a process of interaction and desegregation among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic training and prosperity, and on human physical well-being in societies around the world. (Website http//www.globalization101.org/What_is_Globalization.htmlGlobalization makes use of modern technological advancements and also focuses on the quick transfer of technology, to keep with the changing world. Therefore, Globalization is a phenomenon that charges towards progress and engulfs the alone world, in this process. The development in technology has conduct to the process of Cloning and other artificial forms of life. Today, we prepare hybrid varieties of fruits and vegetables being imported from various parts of the world which truly symbolises globalization. The widespread Globalization has led to the free movement and transfer of goods, capital, technology and people, from one hemisphere to the other. Therefore, there is an influx of numerous commodities crossways the globe.One of the entrants in the last decade, into the Indian marketplace, is the KFC chain. The entry has been welcomed with both, expectations and controversy. Kentucky Fried Chicken, popularly known as KFC make its entry into India in 1995, by setting up an outlet in Bangalore. This was the m when the Indian market w as opening up to the international one, with MNCs and other international organizations coming into play. This was also the time when KFC was in the expansion mode and found the Indian market ideal to target.While the operations flagged onward with success, KFC has come under the hammer for a few reasons. Firstly, it was the high level of monosodium glutamate content present in the food served. The high levels of the MSG content, in fact , were about three times higher than the prescribed limit. Next, the PETA or the People For Ethical Treatment of Animals organisation had problems with the manner in which the KFC processed its food and used wildcat livestock. In addition to this, farmers from the Karnataka Rajya Ryota Sangha (KRRS) landed at the doorstep of the first Bangalore outlet, to protest against the expansion of the fast-food joint into India.This newspaper attempts to analyse the entry of KFC into India, the problems that have been leveled against it and the various protests and the ethical implications associated.REASONS FOR PROTESTS The KFC chain has been subject to protests from a number of quarters. On the very first day, farmers marched onto the restaurant opening and protested