Analysis Of Pacific Coffee In Festival Walk

Analysis Of Pacific Coffee In Festival Walk Pacific Coffee is a Hong Kong home-grown coffee brand established in 1992. The mission of Pacific Coffee is to provide the perfect cup anytime, anywhere. Pacific Coffee is active in making contributions to society and communities, while at the same time emphases the importance of protecting environment in their business. Strength ii. Reading-book service (make Pacific Coffee a multi-functional place for spending leisure time); iii. Special seat for people working with their own computers (may not increase revenue in short run but in long run can increase consumer’s loyalty); iv. Inside area has dark decoration with soft light offering a relaxing atmosphere for customers spending times with families, chatting with friends or working on their own business. But for people who prefer bright environment, they can choose outdoor open area which brings a different atmosphere and feeling. Up-to-date technology with long-time partner PCCW: free Wi-Fi service, on-line order service an d several computers in the shop are offered for its consumers. No matter for business or leisure, the availability of these services is essential for a great number of consumers. High-quality employees-crucial human resources: nearly all employees are proficient in both Mandarin and Cantonese while also have at least basic master of English. Employees are smiling and patient when they talk to customers. Pacific Coffee fully realizes the importance of this crucial resources and offer various training to its employees regularly so that they can provide excellent service and ultimate customers’ satisfaction. Local brand and good reputation-vital intangible resources: Pacific Coffee has been recognized as the ‘Best Coffee in Hong Kong’ and has won several honor in Hong Kong Magazine’s ‘Readers Choice’. And since Pacific Coffee has always devoted itself to community affairs, environment issues as well as promoting fair trade, it has a pretty good c ommunity image and good reputation among customers. High quality product–professional coffee beans: collecting top plateau coffee beans from all over the world. Today more and more customers are not satisfied with instant coffee anymore and focus more on the quality of coffee. So the quality of Pacific Coffee is quite crucial for its success.