Creative thinking process Essay

A. Case 5.11. How did the creative thinking process work in the development of this fruit? Describe what took place in each of the quad steps. stagecoach 1 Background or knowledge accumulationThe 3M tutor wanted something that could mark the hymnal pages in order for him to be able-bodied find them fast, but did not know what could. Phase 2 The pensiveness process The 3M manager k refreshful bookmark is not the solution because it could fall out. Phase 3 The judgement experienceHe realized he undeniable something that could adhere to the paper, but would not rip it, so he asked if in that respect was an mucilaginous thats been made that could do that. Phase 4 paygrade and implementationHe had his members find the not-yet- merchandiseed adhesive and had the glue applied to paper, and afterward show other people like secretaries on his new clip-on notes.2. Why did the manager have the Post-it notes sent to secretaries throughout the company? What was his accusative in doi ng this? He knew the secretaries would be able to use them throughout their work, and he wanted to create a word of mouth buzz to absorb people talking about the newly made products.3. What type of construct was thisinvention, extension, duplication, or synthesis? Defend your answer. This innovation was an extension to the bookmark. Bookmarks basically started as pieces of paper saving a spot for future reading. So, by adding adhesive to the paper, it is clearly an extension of a product that has already been made because it created a new use for bookmarks technically.4. Which of the authors of innovative ideas discussed in the chapter help account for this products success? Explain in detail. It is a process source because the post-it notes are basically bookmarks, but have been innovated to be a better, to a greater extent useful alternative for a variety of situations and jobs. Post-its are more untroubled and therefore easier to use than bookmarks because it is harder to l ose them.B. Case 7.11. Is anything fantastic about Chriss idea? Explain.The washable vinyl, the house bigger larger, and the house representing the owners actual home are basically the only few unique aspects of the dog house. All other aspects, like the dogs name, insulation, and shingles are kind of givens when it comes to having a doghouse especially if the dogis usually kept outside most of the time, especially in places where the weather is mildly unpredictable. 2. What is the premier thing he should do to follow up on his idea? Explain. I feel like Chris should definitely look up the success of personal construction businesses, especially ones for animals like this doghouse venture. Sure, it seems like a simple and logical business venture, but I think he needs to think about whether or not this is something potential consumers genuinely want to buy.Hence Chris needs to figure out his range market and do research on them. 3. When this is done, what else should Chris do? O utline a world-wide course of action of him. Once he hopefully finds an effective target market, he should find an individual or small company that would be interested in building the doghouses for his new venture. How much would he be paying the contractor per house? How is he going to market the new venture? Will he have an online website in addition to theme and word of mouth marketing? If the business does end up be successful, Chris could also be thinking about other similar products that could be built like dog or cat beds, fish tanks, and doghouse accessories/ideas (e.g. porches or making portable doghouses).